Commerce Today
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Episode 125: Optimizing Your E-Commerce Team: Org Charts & Team Design Strategies

June 2nd, 2025

In this episode of Commerce Today, Joshua Warren from the e-commerce agency Creatuity explores the best practices for structuring e-commerce teams. Joshua explains why running your team with outdated organizational designs could be costing you money, and divides e-commerce businesses into three primary types: sidecar B2B, omnichannel retailers, and pure play companies. He introduces a universal e-commerce team structure with three key pods: Growth, Platform, and Enablement. The podcast also covers the importance of a clear decision-making process, the distinction between product owners and project managers, and tips for effectively leveraging both in-house and agency resources. Tune in to learn actionable strategies to optimize your e-commerce team structure and increase productivity and revenue.