Commerce Today
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Episode 153: Essential 5-Step Incident Playbook for E-Commerce Sites

December 23rd, 2025

Join Joshua Warren, CEO of Creatuity, in the third episode of our holiday series as he shares a crucial 5-step incident playbook for e-commerce teams. Drawing from a real-life Thanksgiving incident, Joshua details the importance of having a plan for site outages, discussing the types of issues that can occur, and providing actionable steps to detect, triage, communicate, fix, and learn from incidents. Don't miss out on this essential guide to keeping your e-commerce site running smoothly during the busy holiday season!