Commerce Today

Episode 155: Google's New AI Payment Protocol: Universal Commerce Protocol Explained

January 27th, 2026  |  12 mins 27 secs

#aicommerce, #aishopping, #b2becommerce, #commercetoday, #digitalcommerce, #ecommerce, #ecommercetrends, #googlegemini, #ucp, #universalcommerceprotocol

Joshua Warren breaks down Google’s new Universal Commerce Protocol (UCP) and how it lets users buy directly inside Gemini-powered search results. He compares it to Google’s earlier AP2 launch and Microsoft’s Copilot Checkout, and explains what these AI-driven checkout experiences mean for ecommerce and B2B brands. A quick, practical look at why merchants need to pay attention now as AI becomes a place where purchases actually happen.