Commerce Today
Ecommerce insights merchants can use today
Displaying 5 items of Commerce Today with the tag "adobe".
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Episode 148: Agentic AI Payment Standards: The Future of Autonomous Shopping
November 4th, 2025 | 22 mins 39 secs
acp, adobe, agentic ai payment standards, ai browsers, ai payments, ai transactions, amex, ap2, authentication, b2b, b2c, commerce today, digital commerce, e-commerce, fraud prevention, google, mastercard, openai, paypal, stripe, tap, trusted agent protocol, visa
In episode 148 of Commerce Today, we dive into Agentic AI Payment Standards, the next big step following the rise of AI browsers. This episode explores how new standards are being developed to ensure secure, authenticated transactions in an era where AI, not humans, makes purchases. We break down the three major contenders shaping the future of AI payments: AP2 backed by Google, Adobe, PayPal, Amex, and MasterCard; ACP from OpenAI and Stripe; and TAP, Visa’s Trusted Agent Protocol. Tune in as we compare their features, ease of adoption, and potential impact on the world of e-commerce.
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Episode 110: Paid Advertising for Ecommerce Brands & Community with Psyberware at MMFL
February 11th, 2025 | 14 mins 18 secs
ad performance, adobe, campaign optimization, commerce today, data integrations, david, e-commerce, e-commerce strategies, imagine vibe, joshua warren, magento community, magento ecosystem, meet magento florida, megan, merchant mistakes, paid advertising, product data, psyberware
Join host Joshua Warren as he chats with David and Megan from Psyberware about their experiences at the event and key trends in e-commerce. They explore the nostalgic Imagine vibe, Adobe’s role, and the evolving challenges of paid advertising. Gain insights on common merchant mistakes, advanced data integrations, campaign optimization, and leveraging product data for better ad performance—plus some fun Magento community stories! Don’t miss this deep dive into e-commerce strategies and the Magento ecosystem.
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Episode 97: Holiday Shopping Predictions: Trends & Strategies for E-commerce Success
November 12th, 2024 | 19 mins 9 secs
2024, adobe, commerce today, cyber week, data-driven strategies, deloitte, e-commerce strategies, election-year e-commerce, holiday season trends, holiday shoppers, holiday shopping predictions, key shopping days, mobile optimization, online sales trends, profitable season
In this episode of Commerce Today, we break down the latest holiday shopping predictions for 2024, drawing from fresh data by Adobe, Deloitte, and other top sources. We cover anticipated online sales trends, key shopping days, and essential strategies for e-commerce businesses to maximize their success during the holiday season. Expanding on insights from our August episode, "Election-Year E-commerce Playbook: Winning 2024’s High-Stakes Holiday Season," this discussion shifts focus to Cyber Week tactics, mobile optimization, and meeting the evolving demands of holiday shoppers. Tune in for data-driven strategies that will help you thrive in the year's busiest season!
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Episode 28: Revolutionizing Ecommerce: Our Takeaways from Adobe Summit
May 2nd, 2023 | 19 mins 40 secs
adobe, ai, api, app builder, commerce, conferences, create, e commerce, episode, fun, important, magento, personalization, piece, products, summit, support, talked, tools
Ready to take your ecommerce game to the next level? Our team has just returned from #AdobeSummit, where we uncovered the latest strategies for success in digital marketing and ecommerce. From AI to personalization, we're sharing our key takeaways and insights on how to stay ahead of the game. Join us for a sneak peek into the future of ecommerce – listen now!
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Episode 16: Holiday Sales Forecast Retrospective
February 7th, 2023 | 17 mins 41 secs
adobe, christmas, curbside pickup, cyber, discounts, e commerce, ecommerce, holiday, josh, missed, numbers, online, people, predicted, predictions, retailers, sales, stores, thanksgiving, year
Back in Episode 2, we borrowed Adobe’s crystal ball and looked at the holiday sales forecasts for 2022. Now that the holiday season is over and the results have been posted, we’re going to look to see how accurate those forecasts were and what this might mean for planning your ecommerce marketing and investments for 2023.