Commerce Today
Ecommerce insights merchants can use today
Displaying all 3 Episode of Commerce Today with the tag “b2b”.
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Episode 126: Personalization in 2025: The 5-Level Ladder from “Hi" to Predictive Service
June 3rd, 2025 | 26 mins 12 secs
b2b, b2c, case studies, commerce today, creatuity, customer engagement, customer experience, data-driven marketing, digital marketing, e-commerce personalization, joshua warren, kpis, litmus test, netflix, personalization ladder, personalization strategy, quick wins, revenue growth, targeted ads, user experience
In this episode of Commerce Today, host and Creatuity CEO Joshua Warren takes a fresh look at e-commerce personalization. Using real-world examples—from Netflix’s smart recommendations to the pitfalls of over-targeted ads—Joshua explores what makes personalization effective versus intrusive. He introduces the five-step "personalization ladder," sharing actionable tips, quick wins, and KPIs at each stage to help brands level up their personalization strategy. The episode wraps with real-life case studies and a five-question litmus test to ensure your efforts stay customer-friendly. Whether you're in B2B or B2C, this episode will help you drive revenue and deliver better customer experiences through smarter personalization.
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Episode 109: Top 10 eCommerce Innovations to Transform Your B2B Operations in 2025
February 4th, 2025 | 26 mins 38 secs
advanced payment solutions, ai-powered personalization, ar, automation, b2b, blockchain, composable ecommerce, customer portals, dynamic pricing, ecommerce innovations, hybrid ai-human sales, practical insights, predictive analytics, product visualization, real-world examples
Join Joshua Warren, CEO of Creatuity, in this episode of Commerce Today as he explores the top 10 eCommerce innovations B2B businesses need for 2025. From AI-powered personalization and predictive analytics to blockchain, AR, and dynamic pricing, discover how cutting-edge technology can transform your operations. Packed with real-world examples and practical insights, this episode is a must-listen for B2B leaders looking to stay ahead.
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Episode 83: The 7 Deadly Sins of E-commerce: Avoiding Common Pitfalls
August 6th, 2024 | 19 mins 34 secs
actionable advice, b2b, b2c, business growth, competitive landscape, customer experience, customer service, deadly sins, e-commerce, mobile optimization, online business, real-world examples
In this episode of Commerce Today, we uncover the 7 deadly sins of e-commerce that could either make or break your online business. From ignoring mobile optimization to delivering poor customer service, we delve into each pitfall and offer practical solutions to keep your e-commerce platform thriving. Whether you're in B2B or B2C, these insights are vital for enhancing customer experience and driving growth. Tune in for actionable advice and real-world examples to help you navigate the competitive e-commerce landscape.