Commerce Today
Ecommerce insights merchants can use today
Displaying 3 items of Commerce Today with the tag "b2b ecommerce".
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Episode 134: Millennial B2B Buyers: Reshaping Digital Sales with Self-Service and Speed
July 29th, 2025 | 20 mins 16 secs
ai personalization, b2b digital transformation, b2b ecommerce, b2b purchasing trends, b2c expectations, commerce today podcast, digital experience, gen z buyers, joshua warren, lead decision-makers, millennial b2b buyers, omnichannel strategy, sales strategy shift, self-service buying, transparent pricing
In this episode of Commerce Today, host Joshua Warren dives into the powerful influence millennials are having on B2B buying behavior. Now comprising 73% of all B2B buyer roles—and 44% of lead decision-makers—millennials are reshaping the buying journey with expectations rooted in their B2C experiences. Joshua unpacks the shift toward transparent pricing, self-service tools, and seamless digital interactions, and explores why traditional sales tactics are losing ground. With Gen Z already entering the market, B2B brands must modernize quickly. From AI-powered personalization to omnichannel experiences, this episode offers strategic insights for adapting your digital approach and staying ahead in the evolving B2B landscape.
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Episode 118: Exploring Adobe Commerce as a Cloud Service
April 8th, 2025 | 22 mins 43 secs
adobe commerce as a cloud service, adobe ecosystem, adobe firefly, automatic updates, b2b ecommerce, commerce today, composable, dam, digital asset management, ecommerce strategy, generative ai, headless, multi-tenant, performance, platform comparison, saas, shopify alternative
In this episode, I explore Adobe’s new "Commerce as a Cloud Service" — a fully SaaS, multi-tenant, headless solution with built-in DAM, B2B features, and Adobe Firefly AI. I break down how it compares to platforms like Shopify and what ecommerce businesses need to know about its benefits and strategic value.
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Episode 102: ERP Ain’t Easy: How to Take the Pain Out of B2B Ecommerce Integrations
December 17th, 2024 | 16 mins 46 secs
actionable insights., b2b ecommerce, best practices, business growth, composable commerce, ecommerce platform, erp integration, operational efficiency, scalability, seamless connectivity
In this episode of Commerce Today, host Joshua Warren tackles one of the most complex and essential aspects of B2B ecommerce: ERP integration. ERP systems are the backbone of many B2B operations, but without seamless integration with ecommerce platforms, businesses face inefficiencies, errors, and lost opportunities. Joshua explores the importance of ERP integration, shares best practices, and reveals how composable commerce is revolutionizing the process. Whether you’re looking to scale your business or streamline operations, this episode delivers practical insights you can implement right away.