Commerce Today
Ecommerce insights merchants can use today
Displaying 2 items of Commerce Today with the tag "b2b quoting".
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Episode 152: Fixing B2B E-Commerce Quoting: From Call to Click
December 16th, 2025 | 7 mins 2 secs
b2b e-commerce, b2b quoting, b2b user experience, buyer experience, call for pricing, commerce today podcast, digital quoting, dynamic pricing, e-commerce maturity model, gen z buyers, legacy systems, millennial buyers, pricing strategy, pricing transparency, q1 planning, quote automation
Episode 152 of Commerce Today features Joshua Warren exploring how B2B brands can improve their e-commerce quoting experience. The episode breaks down common issues with legacy quoting systems, why “call for pricing” creates friction for modern buyers, and how millennial and Gen Z expectations are reshaping B2B purchasing. Joshua introduces a four-level maturity model for B2B quotes and shares practical steps for implementing dynamic pricing, reducing manual processes, and improving user experience. The episode wraps with timely guidance to help teams prepare their quoting strategy ahead of Q1 2026, with clear, actionable takeaways.
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Episode 151: Avoiding Common E-Commerce Promotion Pitfalls: A Fireside Chat with Joshua Warren
December 9th, 2025 | 8 mins 9 secs
b2b quoting, commerce today, crisis management, customer acquisition cost, customer expectations, discounting, ecommerce operations, ecommerce strategy, holiday promotions, inventory promotions, joshua warren, lifetime value, perma sale, promo planning, relationship promotions, subscription models, the e-commerce growth playbook, traffic promotions
Joshua Warren breaks down the biggest mistakes brands make with holiday promotions and shows how to discount without hurting long-term performance. He introduces a simple framework for planning 2026 promos by grouping them into traffic, inventory, and relationship buckets, and explains how to avoid “perma sales,” manage customer expectations, and improve both acquisition cost and lifetime value. He also previews upcoming episodes on B2B quoting, crisis management, and subscription models, and invites listeners to connect with him on LinkedIn for a free brainstorming session or to learn more about his book, The E-Commerce Growth Playbook.