Commerce Today
Ecommerce insights merchants can use today
Displaying all 4 Episode of Commerce Today with the tag “b2c”.
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Episode 148: Agentic AI Payment Standards: The Future of Autonomous Shopping
November 4th, 2025 | 22 mins 39 secs
acp, adobe, agentic ai payment standards, ai browsers, ai payments, ai transactions, amex, ap2, authentication, b2b, b2c, commerce today, digital commerce, e-commerce, fraud prevention, google, mastercard, openai, paypal, stripe, tap, trusted agent protocol, visa
In episode 148 of Commerce Today, we dive into Agentic AI Payment Standards, the next big step following the rise of AI browsers. This episode explores how new standards are being developed to ensure secure, authenticated transactions in an era where AI, not humans, makes purchases. We break down the three major contenders shaping the future of AI payments: AP2 backed by Google, Adobe, PayPal, Amex, and MasterCard; ACP from OpenAI and Stripe; and TAP, Visa’s Trusted Agent Protocol. Tune in as we compare their features, ease of adoption, and potential impact on the world of e-commerce.
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Episode 147: AI Browsers (Comet, Dia, Atlas & More)
October 28th, 2025 | 34 mins 9 secs
ai browsers, artificial intelligence, atlas, automation, b2b, b2c, browser innovation, comet, commerce today, dia, digital transformation, e-commerce, future of commerce, online shopping, openai, perplexity, real-time purchase, technology trends, the browser company, user experience
This week’s episode of Commerce Today explores the groundbreaking rise of AI browsers and their transformative effects on e-commerce. Featuring platforms like OpenAI’s Atlas, Comet by Perplexity, and Dia by The Browser Company, the episode showcases live demos and real-time shopping tasks to reveal how these tools are reshaping online buying experiences. Listeners will gain insights into their impact across both B2C and B2B markets, along with actionable strategies to stay competitive in this rapidly changing digital landscape.
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Episode 126: Personalization in 2025: The 5-Level Ladder from “Hi" to Predictive Service
June 3rd, 2025 | 26 mins 12 secs
b2b, b2c, case studies, commerce today, creatuity, customer engagement, customer experience, data-driven marketing, digital marketing, e-commerce personalization, joshua warren, kpis, litmus test, netflix, personalization ladder, personalization strategy, quick wins, revenue growth, targeted ads, user experience
In this episode of Commerce Today, host and Creatuity CEO Joshua Warren takes a fresh look at e-commerce personalization. Using real-world examples—from Netflix’s smart recommendations to the pitfalls of over-targeted ads—Joshua explores what makes personalization effective versus intrusive. He introduces the five-step "personalization ladder," sharing actionable tips, quick wins, and KPIs at each stage to help brands level up their personalization strategy. The episode wraps with real-life case studies and a five-question litmus test to ensure your efforts stay customer-friendly. Whether you're in B2B or B2C, this episode will help you drive revenue and deliver better customer experiences through smarter personalization.
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Episode 83: The 7 Deadly Sins of E-commerce: Avoiding Common Pitfalls
August 6th, 2024 | 19 mins 34 secs
actionable advice, b2b, b2c, business growth, competitive landscape, customer experience, customer service, deadly sins, e-commerce, mobile optimization, online business, real-world examples
In this episode of Commerce Today, we uncover the 7 deadly sins of e-commerce that could either make or break your online business. From ignoring mobile optimization to delivering poor customer service, we delve into each pitfall and offer practical solutions to keep your e-commerce platform thriving. Whether you're in B2B or B2C, these insights are vital for enhancing customer experience and driving growth. Tune in for actionable advice and real-world examples to help you navigate the competitive e-commerce landscape.