Commerce Today
Ecommerce insights merchants can use today
Displaying 1 Episode of Commerce Today with the tag “brand consistency”.
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Episode 150: Handling Complex E-Commerce Product Catalogs
November 18th, 2025 | 18 mins 20 secs
ai, brand consistency, data contracts, data governance, e-commerce, e-commerce operations, global catalogs, it and marketing alignment, multi-brand management, product attributes, product catalogs, product data, product findability, search optimization, user experience
n episode 150 of Commerce Today, Joshua Warren shifts away from AI to address the challenges of managing large, complex e-commerce product catalogs. Drawing on multiple case studies, he shares strategies for maintaining brand consistency, improving product findability, and strengthening data governance without rebuilding existing systems. Joshua highlights the value of a data contract–first approach, clean product data, optimized search, and better alignment between IT and marketing. Whether managing multiple brands, global catalogs, or extensive product attributes, this episode provides practical guidance to enhance e-commerce operations and user experience.