Commerce Today
Ecommerce insights merchants can use today
Displaying all 2 Episode of Commerce Today with the tag “brand loyalty”.
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Episode 145: Beyond the 'Buy' Button: A Playbook for Profitable Social Commerce
October 14th, 2025 | 19 mins 57 secs
brand loyalty, community building, content strategy, conversion strategy, customer engagement, customer trust, digital marketing, direct sales, ecommerce, ecommerce operations, influencer marketing, instagram checkout, omnichannel strategy, online retail, shoppable content, social commerce, social commerce playbook, social media strategy, social selling, tiktok shop
The line between content and commerce has vanished. Platforms like TikTok Shop and Instagram Checkout have turned social media from a discovery channel into a direct point of sale. But succeeding in social commerce requires more than just a 'buy' button—it demands a whole new playbook. This episode breaks down the "Three C's" of profitable social commerce: Content, Community, and Conversion. Learn how to create shoppable content that entertains, build a community that trusts you, and manage the complex operational backend required to turn likes into loyal customers.
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Episode 56: Optimizing for Success: Key Insights into E-Commerce Website Excellence
January 30th, 2024 | 16 mins 45 secs
agency, analytics, audience, brand loyalty, calls to action, changes, commerce, communication, competitors, conversion, ctas, customer feedback, dedicated person., documentation, e-commerce, feedback, goal-oriented layout, mobile device, mobile responsiveness, open communication, optimization, page speed, persona, project management, seo, site design, testing, timelines, tools, user interactions, ux, website excellence
In this engaging episode of Commerce Today, Darin introduces Andrea Sims, Account Manager, and they dive into the pivotal aspects of e-commerce excellence. They focus on refining UX/UI design for a seamless customer journey and highlight the importance of robust SEO strategies for enhanced site performance and visibility. Throughout the discussion, Darin and Andrea emphasize the transformative impact of these elements on driving user engagement and boosting conversion rates, offering a glimpse into the strategies that shape successful e-commerce platforms.