Commerce Today

Episode 89: Starbucks' Digital Fail: Failing to Balance Efficiency with Experience

September 17th, 2024  |  16 mins 46 secs

brand experience, brian niccol, business strategy, commerce today, community-driven, customer experience, digital initiative, digital transformation, e-commerce, efficiency, sales, starbucks

In this episode of Commerce Today, we explore Starbucks' digital transformation journey and how it shifted too much focus on efficiency and sales, neglecting the brand's core community-driven experience. Now, under the leadership of CEO Brian Niccol, Starbucks is returning to its roots, offering key insights for businesses undergoing their own digital transformations. Whether you're launching an e-commerce platform or planning a digital initiative, this episode will help you find the right balance between driving sales and preserving the customer experience.