Commerce Today
Ecommerce insights merchants can use today
Displaying 3 items of Commerce Today with the tag "case studies".
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Episode 127: Mastering EOS Scorecards - Boost Your E-Commerce Metrics
June 10th, 2025 | 17 mins 53 secs
business operations, business transformation, case studies, creatuity, data-driven, e-commerce, e-commerce strategy, entrepreneurial operating system, eos, joshua warren, leadership team, performance metrics, scorecard, team meetings, vanity metrics, vitality metrics
In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, explores how e-commerce businesses can leverage the EOS (Entrepreneurial Operating System) scorecard to drive meaningful results. He explains why tracking vitality metrics—not vanity ones—matters most, and how a simple five-metric scorecard can boost performance. Joshua also breaks down EOS fundamentals, shares real-world examples, and provides practical tips for building better scorecards and more effective leadership team meetings. A must-listen for anyone looking to transform their e-commerce operations through data-driven leadership.
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Episode 126: Personalization in 2025: The 5-Level Ladder from “Hi" to Predictive Service
June 3rd, 2025 | 26 mins 12 secs
b2b, b2c, case studies, commerce today, creatuity, customer engagement, customer experience, data-driven marketing, digital marketing, e-commerce personalization, joshua warren, kpis, litmus test, netflix, personalization ladder, personalization strategy, quick wins, revenue growth, targeted ads, user experience
In this episode of Commerce Today, host and Creatuity CEO Joshua Warren takes a fresh look at e-commerce personalization. Using real-world examples—from Netflix’s smart recommendations to the pitfalls of over-targeted ads—Joshua explores what makes personalization effective versus intrusive. He introduces the five-step "personalization ladder," sharing actionable tips, quick wins, and KPIs at each stage to help brands level up their personalization strategy. The episode wraps with real-life case studies and a five-question litmus test to ensure your efforts stay customer-friendly. Whether you're in B2B or B2C, this episode will help you drive revenue and deliver better customer experiences through smarter personalization.
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Episode 88: Strategy versus Tactics - Why Some Ecommerce Brands Fail and Others Thrive
September 10th, 2024 | 19 mins 16 secs
brand strategy, business tactics, case studies, competitive advantage, ecommerce brands, ecommerce growth, ecommerce leadership, ecommerce strategy, expert insights, long-term vision, strategic dominance, strategic thinking, strategy execution., sustainable growth, thriving vs surviving
In this episode of Commerce Today, Joshua Warren and Darin Newbold from Creatuity explore the vital role of strategic thinking in navigating the complexities of ecommerce in 2024. Through engaging case studies and expert insights, they demonstrate how a strategic approach can be the key to thriving rather than merely surviving. Listeners will gain actionable tips on aligning long-term vision with immediate tactics to drive sustainable growth, outmaneuver competitors, and secure a lasting competitive advantage. Whether you're an ecommerce leader or strategist, this episode will equip you to transform strategic thinking into strategic dominance.