Commerce Today
Ecommerce insights merchants can use today
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Episode 12: Amazon: Ecommerce Friend or Foe?
January 10th, 2023 | 13 mins
amazon, brand, buy, channel, commerce, customer, ecommerce, experience, merchant, overstock, products, retailer, revenue, sellers, selling
In today’s episode we dive into this tricky topic of how Amazon can be a great platform to reach more customers and boost sales, but it also has its downsides. Is Amazon a friend or foe? What happens if you suddenly lose all of your ecommerce revenue? Are there any positives to Amazon? And what could be a reason to stop using it?