Commerce Today
Ecommerce insights merchants can use today
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Episode 16: Holiday Sales Forecast Retrospective
February 7th, 2023 | 17 mins 41 secs
adobe, christmas, curbside pickup, cyber, discounts, e commerce, ecommerce, holiday, josh, missed, numbers, online, people, predicted, predictions, retailers, sales, stores, thanksgiving, year
Back in Episode 2, we borrowed Adobe’s crystal ball and looked at the holiday sales forecasts for 2022. Now that the holiday season is over and the results have been posted, we’re going to look to see how accurate those forecasts were and what this might mean for planning your ecommerce marketing and investments for 2023.