Commerce Today
Ecommerce insights merchants can use today
Displaying all 4 Episode of Commerce Today with the tag “commerce today podcast”.
-
Episode 152: Fixing B2B E-Commerce Quoting: From Call to Click
December 16th, 2025 | 7 mins 2 secs
b2b e-commerce, b2b quoting, b2b user experience, buyer experience, call for pricing, commerce today podcast, digital quoting, dynamic pricing, e-commerce maturity model, gen z buyers, legacy systems, millennial buyers, pricing strategy, pricing transparency, q1 planning, quote automation
Episode 152 of Commerce Today features Joshua Warren exploring how B2B brands can improve their e-commerce quoting experience. The episode breaks down common issues with legacy quoting systems, why “call for pricing” creates friction for modern buyers, and how millennial and Gen Z expectations are reshaping B2B purchasing. Joshua introduces a four-level maturity model for B2B quotes and shares practical steps for implementing dynamic pricing, reducing manual processes, and improving user experience. The episode wraps with timely guidance to help teams prepare their quoting strategy ahead of Q1 2026, with clear, actionable takeaways.
-
Episode 134: Millennial B2B Buyers: Reshaping Digital Sales with Self-Service and Speed
July 29th, 2025 | 20 mins 16 secs
ai personalization, b2b digital transformation, b2b ecommerce, b2b purchasing trends, b2c expectations, commerce today podcast, digital experience, gen z buyers, joshua warren, lead decision-makers, millennial b2b buyers, omnichannel strategy, sales strategy shift, self-service buying, transparent pricing
In this episode of Commerce Today, host Joshua Warren dives into the powerful influence millennials are having on B2B buying behavior. Now comprising 73% of all B2B buyer roles—and 44% of lead decision-makers—millennials are reshaping the buying journey with expectations rooted in their B2C experiences. Joshua unpacks the shift toward transparent pricing, self-service tools, and seamless digital interactions, and explores why traditional sales tactics are losing ground. With Gen Z already entering the market, B2B brands must modernize quickly. From AI-powered personalization to omnichannel experiences, this episode offers strategic insights for adapting your digital approach and staying ahead in the evolving B2B landscape.
-
Episode 128: Get More From Your E-Commerce Agency - And Know When to Walk Away
June 17th, 2025 | 20 mins 22 secs
agency management, agency partnership, agency transition, business playbooks, commerce today podcast, digital asset ownership, ecommerce, ecommerce growth, ecommerce strategy, govern own exit, joshua warren, kpi management, post-contract best practices, quarterly business reviews, vendor drift
In this episode of Commerce Today, host Joshua Warren explores the critical—but often neglected—steps that come after hiring an e-commerce agency. From avoiding "vendor drift" to maintaining control of your digital assets, Joshua outlines the common mistakes brands make post-contract and how to prevent them. He introduces three powerful frameworks—Govern, Own, and Exit—designed to help e-commerce businesses manage agency relationships with confidence and clarity. Whether you're starting a new partnership or re-evaluating an existing one, this episode provides actionable strategies to ensure long-term success. Plus, get a sneak peek at Joshua's upcoming book on e-commerce growth.
-
Episode 119: From Kickbacks to Collaboration: E-Commerce Partnerships Explored
April 15th, 2025 | 13 mins 56 secs
adobe commerce, commerce today podcast, creatuity, dotdigital, ecommerce partnerships, ecommerce strategy, integration tools, ipaas, joshua warren, marketing automation, merchant-focused, north texas ecommerce, partnership value, shipperhq, shipping solutions
In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, dives into what makes a true e-commerce partnership. He breaks down the difference between partnerships driven by profit and those built to genuinely support merchants. Josh spotlights four standout partners—IPaaS, ShipperHQ, dotDigital, and Adobe—and shares how they help elevate the e-commerce experience. He also invites North Texas pros to a local meetup at Martin House Brewing and offers a free session to solve your biggest e-commerce challenge. Don’t miss it!