Commerce Today

Episode 145: Beyond the 'Buy' Button: A Playbook for Profitable Social Commerce

October 14th, 2025  |  19 mins 57 secs

brand loyalty, community building, content strategy, conversion strategy, customer engagement, customer trust, digital marketing, direct sales, ecommerce, ecommerce operations, influencer marketing, instagram checkout, omnichannel strategy, online retail, shoppable content, social commerce, social commerce playbook, social media strategy, social selling, tiktok shop

The line between content and commerce has vanished. Platforms like TikTok Shop and Instagram Checkout have turned social media from a discovery channel into a direct point of sale. But succeeding in social commerce requires more than just a 'buy' button—it demands a whole new playbook. This episode breaks down the "Three C's" of profitable social commerce: Content, Community, and Conversion. Learn how to create shoppable content that entertains, build a community that trusts you, and manage the complex operational backend required to turn likes into loyal customers.