Commerce Today
Ecommerce insights merchants can use today
Displaying all 2 Episode of Commerce Today with the tag “competitors”.
-
Episode 71: BigCommerce's Mid-Market Showdown: Can They Eclipse Shopify?
May 16th, 2024 | 17 mins 6 secs
ambitions, bigcommerce, breakdown, breakthrough, capabilities, competitors, ecommerce, leadership, market evolution., mid-market segment, quarterly report, strategies
n this episode of Commerce Today, we delve into the current strategies and future potential of BigCommerce. With new leadership steering the ship and an upcoming quarterly report on the horizon, BigCommerce finds itself at a critical juncture. The question looms: can they establish dominance in the mid-market segment, or will they struggle against industry behemoths like Shopify? Through in-depth analysis, we examine BigCommerce's tactics, aspirations, and competitive positioning. This episode offers a blend of astute insights, candid discussion, and a sprinkle of humor as we assess whether BigCommerce is on the brink of a breakthrough or facing potential setbacks. For ecommerce leaders navigating a rapidly evolving market, this episode is essential listening.
-
Episode 56: Optimizing for Success: Key Insights into E-Commerce Website Excellence
January 30th, 2024 | 16 mins 45 secs
agency, analytics, audience, brand loyalty, calls to action, changes, commerce, communication, competitors, conversion, ctas, customer feedback, dedicated person., documentation, e-commerce, feedback, goal-oriented layout, mobile device, mobile responsiveness, open communication, optimization, page speed, persona, project management, seo, site design, testing, timelines, tools, user interactions, ux, website excellence
In this engaging episode of Commerce Today, Darin introduces Andrea Sims, Account Manager, and they dive into the pivotal aspects of e-commerce excellence. They focus on refining UX/UI design for a seamless customer journey and highlight the importance of robust SEO strategies for enhanced site performance and visibility. Throughout the discussion, Darin and Andrea emphasize the transformative impact of these elements on driving user engagement and boosting conversion rates, offering a glimpse into the strategies that shape successful e-commerce platforms.