Commerce Today

Episode 131: How Generative AI Is Powering Personalized Ecommerce (Without a Heavy CDP)

July 8th, 2025  |  22 mins 14 secs

ai tools, ai-driven commerce, ai-powered marketing, amazon-level personalization, business revenue, customer behavior, customer engagement, customer preferences, e-commerce, generative ai, marketing automation, mid-sized businesses, personalization, personalized shopping experience, product recommendations, small businesses

In this episode of Commerce Today, we explore how generative AI is revolutionizing personalization in e-commerce. From tailored marketing to smart product recommendations, AI is helping brands—especially small and mid-sized businesses—deliver Amazon-level experiences without massive investments. We break down why personalization matters, how AI can predict customer behavior even without logins, and the real impact on engagement and revenue. Get practical insights and real-world examples to help your business thrive in the age of AI-powered commerce.