Commerce Today

Episode 153: Essential 5-Step Incident Playbook for E-Commerce Sites

December 23rd, 2025  |  10 mins 35 secs

customer communication, ecommerce incidents, ecommerce operations, ecommerce reliability, holiday traffic, incident playbook, incident response, incident triage, outage management, root cause analysis, site monitoring, site outages

In the third episode of the holiday series, Joshua Warren, CEO of Creatuity, shares a practical 5-step incident playbook for e-commerce teams. Using a real Thanksgiving site outage as the backdrop, he breaks down common causes of incidents and walks through how to detect issues quickly, triage effectively, communicate clearly, resolve problems, and apply learnings to prevent future outages. A timely, actionable guide for keeping your e-commerce site stable during peak holiday traffic.

Episode 142: Surviving the 2025 USPS Rate Hike: Protect Your Margins Without Sacrificing Service

September 23rd, 2025  |  12 mins 4 secs

cost management, customer communication, ecommerce, july 2025, logistics, merchants, oversized packages, profitability, rate increase, shipping costs, shipping rates, shipping strategy, surcharges, usps, usps services

This 20-minute solo episode covers the July 13, 2025 USPS shipping rate increase. Joshua explains the 7.4 percent price hike, new oversized package surcharges, and which services are most affected. He also shares strategies for managing shipping costs, keeping customers informed, and protecting profitability.

Episode 139: The End of De Minimis: New Tariffs and What They Mean for Your Business

September 3rd, 2025  |  18 mins 30 secs

bonded warehouses, brazilian imports, chinese ship-to-shore cranes, copper-heavy imports, cross-border e-commerce, customer communication, de minimis exemption, free-trade zones, freight contracts, fulfillment workflows, landed cost, logistics strategies, mid-market brands, pricing impact, profit margins, supply chain costs, tariff engineering, tariffs, u.s. import duties

In this episode, Joshua unpacks the seismic changes hitting cross-border e-commerce. As of August 29, 2025, the long-standing U.S. de minimis exemption that allowed duty-free entry for parcels under $800 is eliminated—meaning every shipment, no matter its value, will now face import duties. On top of that, Washington has imposed steep tariffs, including 50% on most Brazilian imports, 50% on copper-heavy goods, and the threat of 270% tariffs on Chinese ship-to-shore cranes.

Joshua explains why these shifts are happening, who will be most affected, and what merchants can do to protect margins. Drawing from real-world brand experiences, he outlines the risks of vanishing profits once duties hit and provides practical steps: renegotiating freight contracts, restructuring fulfillment, and proactively communicating with customers. Listeners will learn how to calculate their new landed cost, identify markets that may no longer be viable, and apply strategies like bonded warehouses, tariff engineering, and free-trade zones to stay competitive.