Commerce Today
Ecommerce insights merchants can use today
Displaying 8 items of Commerce Today with the tag "customer engagement".
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Episode 149: AI Readiness for E-Commerce: Practical Steps from No Budget to Big Budget
November 11th, 2025 | 23 mins 56 secs
2026 trends, ai agents, ai readiness, ai tools, atlas browser, budget planning, commerce today, content optimization, customer engagement, data organization, digital transformation, e-commerce, e-commerce strategy, holiday season, joshua warren, online shopping, openai, product listings, site performance, usability
This week on Commerce Today, host Joshua Warren shares how e-commerce merchants can get ready for the AI era, whether they have a small or large budget. With the holiday season coming up and the release of OpenAI’s new Atlas browser changing online shopping, Joshua offers practical tips for improving data organization, product listings, and site performance. He also explains how to use AI tools to boost usability, enhance content, and increase customer engagement. Tune in to learn how to make your e-commerce site AI-ready for 2026 and beyond.
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Episode 145: Beyond the 'Buy' Button: A Playbook for Profitable Social Commerce
October 14th, 2025 | 19 mins 57 secs
brand loyalty, community building, content strategy, conversion strategy, customer engagement, customer trust, digital marketing, direct sales, ecommerce, ecommerce operations, influencer marketing, instagram checkout, omnichannel strategy, online retail, shoppable content, social commerce, social commerce playbook, social media strategy, social selling, tiktok shop
The line between content and commerce has vanished. Platforms like TikTok Shop and Instagram Checkout have turned social media from a discovery channel into a direct point of sale. But succeeding in social commerce requires more than just a 'buy' button—it demands a whole new playbook. This episode breaks down the "Three C's" of profitable social commerce: Content, Community, and Conversion. Learn how to create shoppable content that entertains, build a community that trusts you, and manage the complex operational backend required to turn likes into loyal customers.
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Episode 131: How Generative AI Is Powering Personalized Ecommerce (Without a Heavy CDP)
July 8th, 2025 | 22 mins 14 secs
ai tools, ai-driven commerce, ai-powered marketing, amazon-level personalization, business revenue, customer behavior, customer engagement, customer preferences, e-commerce, generative ai, marketing automation, mid-sized businesses, personalization, personalized shopping experience, product recommendations, small businesses
In this episode of Commerce Today, we explore how generative AI is revolutionizing personalization in e-commerce. From tailored marketing to smart product recommendations, AI is helping brands—especially small and mid-sized businesses—deliver Amazon-level experiences without massive investments. We break down why personalization matters, how AI can predict customer behavior even without logins, and the real impact on engagement and revenue. Get practical insights and real-world examples to help your business thrive in the age of AI-powered commerce.
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Episode 126: Personalization in 2025: The 5-Level Ladder from “Hi" to Predictive Service
June 3rd, 2025 | 26 mins 12 secs
b2b, b2c, case studies, commerce today, creatuity, customer engagement, customer experience, data-driven marketing, digital marketing, e-commerce personalization, joshua warren, kpis, litmus test, netflix, personalization ladder, personalization strategy, quick wins, revenue growth, targeted ads, user experience
In this episode of Commerce Today, host and Creatuity CEO Joshua Warren takes a fresh look at e-commerce personalization. Using real-world examples—from Netflix’s smart recommendations to the pitfalls of over-targeted ads—Joshua explores what makes personalization effective versus intrusive. He introduces the five-step "personalization ladder," sharing actionable tips, quick wins, and KPIs at each stage to help brands level up their personalization strategy. The episode wraps with real-life case studies and a five-question litmus test to ensure your efforts stay customer-friendly. Whether you're in B2B or B2C, this episode will help you drive revenue and deliver better customer experiences through smarter personalization.
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Episode 63: Amazon Mastery: Engaging Customers and Standing Out in a Competitive Marketplace
March 19th, 2024 | 17 mins 45 secs
ad targeting, amazon mastery, customer engagement, customer feedback, marketing channels, tailored audiences tool
In the gripping series finale of "Amazon Mastery," we delve into the art of captivating customers and carving a unique niche for your brand amidst the fierce competition on Amazon. Uncover the secrets of Amazon's Tailored Audiences tool, unlocking the power of targeted, direct marketing that resonates with your customer base. Discover the pivotal role of customer feedback, from managing reviews to leveraging both positive and negative insights for continuous growth. Moreover, we'll guide you through diversifying your marketing channels, harnessing the synergy between Amazon and external platforms like social media, email marketing, and influencer collaborations to amplify your brand's visibility and skyrocket sales. This finale is an invaluable treasure trove of strategies for any brand striving to foster unwavering customer loyalty, ignite engagement, and shine bright on Amazon's vast marketplace.
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Episode 51: Trust is a Must: Unlocking SEO Success for Ecommerce
December 19th, 2023 | 15 mins 12 secs
analytics, brand visibility, content strategy, customer engagement, digital marketing, e-commerce, google algorithms, keyword research, mobile optimization, online sales, search engine rankings, seo, social media marketing, user experience, website optimization
Dive into an exhilarating 15-minute journey with Darin and Joshua on 'Commerce Today', where they unravel the often-ignored power of trustworthiness in SEO for ecommerce success. This episode shifts the focus from traditional tactics like backlink building to the pivotal role of trust in driving sales and organic traffic. Anchored in a thought-provoking HubSpot article, our hosts challenge outdated SEO norms, spotlighting the importance of content that's not just Google-friendly but also educational and engaging. Perfect for Ecommerce Directors seeking immediate, actionable strategies, this episode is a goldmine of tips and techniques to transform your business into a credible, authoritative force in the digital marketplace. Tune in and discover how to craft content that doesn’t just rank – it resonates and revolutionizes!
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Episode 47: Beyond the Click: Embracing Neurodiversity in E-Commerce
November 21st, 2023 | 15 mins 59 secs
accessible design, adaptive technology, adhd, autism, cognitive diversity, customer engagement, digital inclusion, ecommerce, ethical ecommerce, inclusive shopping, neurodiverse customers, neurodiversity, neuroinclusive practices, online retail, sensory processing, sensory-friendly design, universal design, user experience, web accessibility, website navigation
Join Josh and Darin for a riveting exploration into neurodiversity in ecommerce. They shed light on how industry leaders like Walmart are revolutionizing shopping experiences to accommodate neurodiverse individuals, including those with autism and ADHD. This episode promises to not just enlighten but also invites you to contribute your ideas, as we collectively navigate towards a more inclusive and understanding digital ecosystem. Don't miss this engaging discussion that's set to broaden your perspective on the ecommerce world!
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Episode 45: Crafting Unique Omnichannel Experiences with Magento and React
November 7th, 2023 | 22 mins 11 secs
agriculture tech, business requirements, business results, client satisfaction, cloud services, cloud-based platforms, continuous improvement, curbside pickup, customer decision journey, customer engagement, customer journey, customer service, customizable systems, design systems, developer community, developer talent, drive-through service, e-commerce platform, e-commerce solutions, enterprise resource planning, erp integration, financial transactions., fulfillment strategies, harvest technology, incremental implementation, interaction design, inventory management, inventory status, last-mile delivery, logistics, logistics technology, magento development, market challenges, middleware solutions, modern commerce, omnichannel retailing, omnichannel strategy, open-source software, personalized shopping, process efficiency, project management, react components, react development, retail innovation, retail management, shipping solutions, store operations, system integration, technical maintenance, telephony sales, thematic design, user expectations, user interface design, ux/ui design, workflow optimization
Discover the future of retail on "Harvesting Success," a must-listen episode for anyone eager to understand the power of personalized technology in the Omnichannel space. We dive into the revolutionary impact of a custom-built interface, merging the best of Adobe Commerce Cloud, Magento, and React technology, and how it's redefining efficiency and customer engagement in retail. This episode is more than just a discussion; it's an invitation to experience the seamless marriage of in-store and online shopping through a meticulously crafted system. Get ready to be inspired by a headless architecture that’s setting new standards in the industry. If you're looking to stay ahead of the curve in retail innovation, this episode is your gateway. Join us on "Harvesting Success" and be part of the conversation that's changing the face of retail technology.