Commerce Today
Ecommerce insights merchants can use today
Displaying all 2 Episode of Commerce Today with the tag “customer feedback”.
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Episode 63: Amazon Mastery: Engaging Customers and Standing Out in a Competitive Marketplace
March 19th, 2024 | 17 mins 45 secs
ad targeting, amazon mastery, customer engagement, customer feedback, marketing channels, tailored audiences tool
In the gripping series finale of "Amazon Mastery," we delve into the art of captivating customers and carving a unique niche for your brand amidst the fierce competition on Amazon. Uncover the secrets of Amazon's Tailored Audiences tool, unlocking the power of targeted, direct marketing that resonates with your customer base. Discover the pivotal role of customer feedback, from managing reviews to leveraging both positive and negative insights for continuous growth. Moreover, we'll guide you through diversifying your marketing channels, harnessing the synergy between Amazon and external platforms like social media, email marketing, and influencer collaborations to amplify your brand's visibility and skyrocket sales. This finale is an invaluable treasure trove of strategies for any brand striving to foster unwavering customer loyalty, ignite engagement, and shine bright on Amazon's vast marketplace.
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Episode 56: Optimizing for Success: Key Insights into E-Commerce Website Excellence
January 30th, 2024 | 16 mins 45 secs
agency, analytics, audience, brand loyalty, calls to action, changes, commerce, communication, competitors, conversion, ctas, customer feedback, dedicated person., documentation, e-commerce, feedback, goal-oriented layout, mobile device, mobile responsiveness, open communication, optimization, page speed, persona, project management, seo, site design, testing, timelines, tools, user interactions, ux, website excellence
In this engaging episode of Commerce Today, Darin introduces Andrea Sims, Account Manager, and they dive into the pivotal aspects of e-commerce excellence. They focus on refining UX/UI design for a seamless customer journey and highlight the importance of robust SEO strategies for enhanced site performance and visibility. Throughout the discussion, Darin and Andrea emphasize the transformative impact of these elements on driving user engagement and boosting conversion rates, offering a glimpse into the strategies that shape successful e-commerce platforms.