Commerce Today
Ecommerce insights merchants can use today
Displaying all 5 Episode of Commerce Today with the tag “customer journey”.
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Episode 137: Your First Tactical Win (A Playbook for Frictionless UX)
August 19th, 2025 | 10 mins 8 secs
actionable tactics, checklists, commerce today, conversion rates, creatuity, customer journey, digital growth, drive sales, ecommerce, ecommerce resources, ecommerce strategies, effortless returns, friction points, frictionless customer experience, joshua warren, mobile site speed, online retail, seamless shopping experience, streamlined checkout, the e-commerce growth playbook, website optimization
Join Joshua Warren of Commerce Today and Creatuity as he shares insights from his new book, The E-Commerce Growth Playbook. This episode highlights the impact of a frictionless customer experience on conversion rates, covering essentials like mobile site speed, smooth checkout, and easy returns. Listeners will gain actionable tactics to spot and remove friction points, creating seamless shopping journeys that drive sales. For deeper strategies, explore the book and visit the resources page for checklists and more.
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Episode 124: The Dangerous Pitfall of Being Too Data-Driven: Simplify Your Analytics Focus
May 20th, 2025 | 21 mins 23 secs
advocacy, analytics, business growth, commerce today, customer journey, data-driven, decision-making, e-commerce, engagement, evaluation, hero metric, impactful decisions, interest, joshua warren, kpis, linkedin, purchase, retention, simplify metrics
In this episode of Commerce Today, Joshua Warren explains how relying on too many metrics can overwhelm e-commerce businesses. He recommends focusing on one key "hero metric" at each stage of the customer journey—from interest to advocacy. With practical KPIs and clear guidance, this episode helps businesses simplify analytics and make smarter, more impactful decisions.
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Episode 123: The Dangerous Pitfall of Being Too Data-Driven: Simplify Your Analytics Focus
May 13th, 2025 | 21 mins 23 secs
advocacy, analytics, business growth, customer journey, data-driven, decision-making, e-commerce, engagement, evaluation, hero metric, interest, kpis, metrics, purchase, retention
In this episode of Commerce Today, host Joshua Warren explores the dangers of being overly data-driven in e-commerce. He explains how focusing on too many metrics can create confusion and hinder effective decision-making. Instead, Joshua recommends identifying a "hero metric" for each stage of the customer journey, such as interest, engagement, evaluation, purchase, retention, and advocacy. He shares practical tips and key performance indicators (KPIs) to help businesses streamline their analytics and make more impactful decisions. Tune in for actionable insights that will help you grow your e-commerce business. For detailed instructions and formulas, reach out to Joshua on LinkedIn.
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Episode 45: Crafting Unique Omnichannel Experiences with Magento and React
November 7th, 2023 | 22 mins 11 secs
agriculture tech, business requirements, business results, client satisfaction, cloud services, cloud-based platforms, continuous improvement, curbside pickup, customer decision journey, customer engagement, customer journey, customer service, customizable systems, design systems, developer community, developer talent, drive-through service, e-commerce platform, e-commerce solutions, enterprise resource planning, erp integration, financial transactions., fulfillment strategies, harvest technology, incremental implementation, interaction design, inventory management, inventory status, last-mile delivery, logistics, logistics technology, magento development, market challenges, middleware solutions, modern commerce, omnichannel retailing, omnichannel strategy, open-source software, personalized shopping, process efficiency, project management, react components, react development, retail innovation, retail management, shipping solutions, store operations, system integration, technical maintenance, telephony sales, thematic design, user expectations, user interface design, ux/ui design, workflow optimization
Discover the future of retail on "Harvesting Success," a must-listen episode for anyone eager to understand the power of personalized technology in the Omnichannel space. We dive into the revolutionary impact of a custom-built interface, merging the best of Adobe Commerce Cloud, Magento, and React technology, and how it's redefining efficiency and customer engagement in retail. This episode is more than just a discussion; it's an invitation to experience the seamless marriage of in-store and online shopping through a meticulously crafted system. Get ready to be inspired by a headless architecture that’s setting new standards in the industry. If you're looking to stay ahead of the curve in retail innovation, this episode is your gateway. Join us on "Harvesting Success" and be part of the conversation that's changing the face of retail technology.
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Episode 10: Just Walk Out: Amazon's Watching You
December 27th, 2022 | 13 mins 29 secs
amazon, associates, customer journey, data, experience commerce, merchants, retail store, retailer, scan, self checkout, shopping, store, technology
Technology has come a long way and now, retailers can do what was once impossible - track consumer behavior at the store.
Today, we explore this revolutionary technology and discuss how it is transforming the shopping experience!