Commerce Today
Ecommerce insights merchants can use today
Displaying 1 Episode of Commerce Today with the tag “customer retention”.
-
Episode 95: CDPs 101 - Understanding the Value of Customer Data Platforms in E-Commerce
October 29th, 2024 | 19 mins 9 secs
cdp providers, cdps, commerce today, customer acquisition costs, customer data platforms, customer insights, customer retention, data-driven marketing, e-commerce personalization, platform selection
In this Commerce Today episode, we explore Customer Data Platforms (CDPs) and their role in boosting e-commerce personalization, lowering acquisition costs, and improving retention. We’ll review leading CDP providers and guide listeners on selecting the ideal platform for their business needs.