Commerce Today
Ecommerce insights merchants can use today
Displaying 1 item of Commerce Today with the tag "data management".
-
Episode 96: CDPs in Action: Open-Source Solutions & Future of Customer Data Platforms
November 5th, 2024 | 20 mins 2 secs
ai-driven personalization, cdp comparison, cdp future, cdp trends, commercial cdps, composable commerce, customer data platforms, data management, open-source cdps, privacy considerations, pros and cons
In this episode, we dive into open-source Customer Data Platforms (CDPs) and evaluate if they offer a viable alternative to commercial options. We'll review leading open-source CDPs, examining their benefits and drawbacks, and comparing them to paid solutions. We’ll also discuss the future of CDPs, covering trends like AI-powered personalization, privacy issues, and the evolving role of CDPs in composable commerce.