Commerce Today
Ecommerce insights merchants can use today
Displaying all 5 Episode of Commerce Today with the tag “digital marketing”.
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Episode 145: Beyond the 'Buy' Button: A Playbook for Profitable Social Commerce
October 14th, 2025 | 19 mins 57 secs
brand loyalty, community building, content strategy, conversion strategy, customer engagement, customer trust, digital marketing, direct sales, ecommerce, ecommerce operations, influencer marketing, instagram checkout, omnichannel strategy, online retail, shoppable content, social commerce, social commerce playbook, social media strategy, social selling, tiktok shop
The line between content and commerce has vanished. Platforms like TikTok Shop and Instagram Checkout have turned social media from a discovery channel into a direct point of sale. But succeeding in social commerce requires more than just a 'buy' button—it demands a whole new playbook. This episode breaks down the "Three C's" of profitable social commerce: Content, Community, and Conversion. Learn how to create shoppable content that entertains, build a community that trusts you, and manage the complex operational backend required to turn likes into loyal customers.
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Episode 126: Personalization in 2025: The 5-Level Ladder from “Hi" to Predictive Service
June 3rd, 2025 | 26 mins 12 secs
b2b, b2c, case studies, commerce today, creatuity, customer engagement, customer experience, data-driven marketing, digital marketing, e-commerce personalization, joshua warren, kpis, litmus test, netflix, personalization ladder, personalization strategy, quick wins, revenue growth, targeted ads, user experience
In this episode of Commerce Today, host and Creatuity CEO Joshua Warren takes a fresh look at e-commerce personalization. Using real-world examples—from Netflix’s smart recommendations to the pitfalls of over-targeted ads—Joshua explores what makes personalization effective versus intrusive. He introduces the five-step "personalization ladder," sharing actionable tips, quick wins, and KPIs at each stage to help brands level up their personalization strategy. The episode wraps with real-life case studies and a five-question litmus test to ensure your efforts stay customer-friendly. Whether you're in B2B or B2C, this episode will help you drive revenue and deliver better customer experiences through smarter personalization.
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Episode 106: SEO Best Practices for B2B E-Commerce in 2025
January 14th, 2025 | 19 mins 35 secs
ai in seo, b2b seo, b2c seo, composable commerce, content strategy, digital marketing, ecommerce seo, headless commerce, link building, seo advice., seo best practices, seo expert, seo insights, seo optimization, seo performance, seo strategies, skus management, technical page speed
In this episode of Commerce Today, host Joshua Warren is joined by SEO expert Ryan Metcalf to explore B2B SEO best practices and the overlap between B2B and B2C strategies. They discuss AI's role in SEO, managing large inventories with millions of SKUs, prioritizing content over technical page speed, and the importance of link building. The conversation also covers the impact of headless and composable commerce on SEO and offers actionable advice for businesses aiming to enhance their SEO performance.
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Episode 74: Retail Showdown: Lessons from the TJX vs. Temu Battle
June 4th, 2024 | 18 mins 35 secs
actionable insights, commerce today, competitive landscape, digital marketing, digital-first competitors, dtc brands, ecommerce, market share, omnichannel, online marketplace, physical stores, retail strategies, temu, tjx companies
In this episode of Commerce Today, ecommerce experts Joshua Warren and Darin Newbold explore the competition between off-price retail giant TJX Companies and the rapidly growing online marketplace Temu. They discuss TJX's strategies for maintaining market share despite the rise of digital-first competitors. The episode offers actionable insights for retailers and DTC brands to succeed in today's omnichannel environment, covering topics from leveraging physical stores to mastering digital marketing.
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Episode 51: Trust is a Must: Unlocking SEO Success for Ecommerce
December 19th, 2023 | 15 mins 12 secs
analytics, brand visibility, content strategy, customer engagement, digital marketing, e-commerce, google algorithms, keyword research, mobile optimization, online sales, search engine rankings, seo, social media marketing, user experience, website optimization
Dive into an exhilarating 15-minute journey with Darin and Joshua on 'Commerce Today', where they unravel the often-ignored power of trustworthiness in SEO for ecommerce success. This episode shifts the focus from traditional tactics like backlink building to the pivotal role of trust in driving sales and organic traffic. Anchored in a thought-provoking HubSpot article, our hosts challenge outdated SEO norms, spotlighting the importance of content that's not just Google-friendly but also educational and engaging. Perfect for Ecommerce Directors seeking immediate, actionable strategies, this episode is a goldmine of tips and techniques to transform your business into a credible, authoritative force in the digital marketplace. Tune in and discover how to craft content that doesn’t just rank – it resonates and revolutionizes!