Commerce Today
Ecommerce insights merchants can use today
Displaying 10 items of Commerce Today with the tag "digital transformation".
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Episode 149: AI Readiness for E-Commerce: Practical Steps from No Budget to Big Budget
November 11th, 2025 | 23 mins 56 secs
2026 trends, ai agents, ai readiness, ai tools, atlas browser, budget planning, commerce today, content optimization, customer engagement, data organization, digital transformation, e-commerce, e-commerce strategy, holiday season, joshua warren, online shopping, openai, product listings, site performance, usability
This week on Commerce Today, host Joshua Warren shares how e-commerce merchants can get ready for the AI era, whether they have a small or large budget. With the holiday season coming up and the release of OpenAI’s new Atlas browser changing online shopping, Joshua offers practical tips for improving data organization, product listings, and site performance. He also explains how to use AI tools to boost usability, enhance content, and increase customer engagement. Tune in to learn how to make your e-commerce site AI-ready for 2026 and beyond.
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Episode 147: AI Browsers (Comet, Dia, Atlas & More)
October 28th, 2025 | 34 mins 9 secs
ai browsers, artificial intelligence, atlas, automation, b2b, b2c, browser innovation, comet, commerce today, dia, digital transformation, e-commerce, future of commerce, online shopping, openai, perplexity, real-time purchase, technology trends, the browser company, user experience
This week’s episode of Commerce Today explores the groundbreaking rise of AI browsers and their transformative effects on e-commerce. Featuring platforms like OpenAI’s Atlas, Comet by Perplexity, and Dia by The Browser Company, the episode showcases live demos and real-time shopping tasks to reveal how these tools are reshaping online buying experiences. Listeners will gain insights into their impact across both B2C and B2B markets, along with actionable strategies to stay competitive in this rapidly changing digital landscape.
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Episode 146: Your Next Customer is an AI: Preparing for the Agentic Commerce Wave
October 21st, 2025 | 21 mins 33 secs
agentic commerce, ai shopping, ai-first world, automation, customer experience, digital reputation, digital transformation, ecommerce, ecommerce innovation, ecommerce strategy, future of shopping, real-time availability, structured data
The way we shop is about to fundamentally change. Soon, you won't just be selling to humans browsing your website; you'll be selling to AI agents making purchases on their behalf. This is the dawn of "agentic commerce." When a user asks their AI, "Find me the best product that meets these criteria," will your brand even be in the running? This episode is your playbook for the future. Discover the three foundational pillars you need to have in place—Structured Data, Real-Time Availability, and Digital Reputation—to ensure your business is visible and viable in an AI-first world.
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Episode 135: Your New Field Manual: Introducing The Ecommerce Growth Playbook
August 5th, 2025 | 13 mins 14 secs
actionable playbooks, amazon, checkout optimization, commerce today, customer obsession, digital transformation, ecommerce book, ecommerce challenges, ecommerce growth, ecommerce operations, ecommerce playbook, ecommerce solutions, ecommerce strategy, ecommerce team structure, joshua warren, mid-market ecommerce, revenue growth, scalable tech stack, team optimization, website performance
In this episode of Commerce Today, Joshua Warren dives into key insights from his new book, The E-Commerce Growth Playbook. He breaks down how seemingly “good enough” websites can quietly hurt revenue and outlines three core strategies for accelerating growth: customer obsession, a scalable tech stack, and an optimized team. Joshua also shares how to take immediate action with 7-day and 90-day playbooks that help mid-market ecommerce brands build a tailored plan for success.
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Episode 129: Optimize Your E-commerce Data Flow: From Manual to Real-Time Integrations
June 24th, 2025 | 27 mins 57 secs
api workflows, business process optimization, commerce today, crawl-walk-run approach, csv file transfers, data automation, digital transformation, e-commerce efficiency, e-commerce systems, error reduction, event-driven architecture, joshua warren, manual data entry, operational scalability, real-time integration
In this episode of Commerce Today, host Joshua Warren tackles the hidden costs and inefficiencies of manual data entry in e-commerce. Drawing a clever parallel between switchboard operators and outdated business processes, he highlights the need for modern automation. Joshua introduces a crawl-walk-run strategy to help businesses transition from basic CSV transfers to real-time APIs and event-driven workflows. Packed with actionable insights, this episode is a must-listen for anyone ready to boost accuracy, scalability, and operational efficiency in their e-commerce systems.
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Episode 120: Overcoming E-commerce Stagnation - Small Steps to Big Wins
April 22nd, 2025 | 14 mins 42 secs
analytics, business growth, commerce today, data-driven decisions, digital transformation, e-commerce, goal setting, incremental progress, practical tips, project management, re-platforming, stagnation, strategy, task management
In this episode of Commerce Today, the focus shifts from tech to strategy as host Joshua Warren shares practical advice for overcoming stagnation in e-commerce projects. Using the relatable example of cleaning a messy garage, he highlights the power of breaking big tasks into manageable steps. Whether you're re-platforming, launching new features, or navigating a complex project, Joshua emphasizes the value of incremental progress, clear analytics, and setting realistic goals to keep momentum going.
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Episode 112: Unlocking the Power of Headless Commerce for B2B E-commerce
February 25th, 2025 | 24 mins 56 secs
b2b e-commerce, ballard industrial, creatuity, digital transformation, e-commerce strategy, future-proofing, headless commerce, integration, joshua warren, large catalogs, modern buyer expectations, monolithic platforms, platform flexibility, scalability, seamless integrations, trade tools
In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, delves into the transformative power of headless commerce for B2B businesses. With the B2B e-commerce market projected to reach $3 trillion in the U.S. by 2027, he explains why traditional monolithic platforms are limiting growth and how headless commerce enables greater flexibility, integration, and scalability. Using real-world examples like Trade Tools and Ballard Industrial, Joshua highlights how B2B companies can overcome challenges such as managing large catalogs and meeting modern buyer expectations. He also shares practical steps for transitioning to a headless approach, making this episode essential for businesses looking to future-proof their e-commerce strategy.
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Episode 105: Out with the Old – 10 E-Commerce Practices to Leave Behind In 2024
January 7th, 2025 | 20 mins 23 secs
2025 trends, ai in ecommerce, business growth, business strategy, commerce today, creatuity, customer experience, cx improvements, digital transformation, ecommerce, ecommerce podcast, ecommerce success, innovation, mobile optimization, new year's eve, online retail, outdated habits, personalization, tech stack
n this special New Year’s Eve episode of Commerce Today, Joshua Warren, CEO of Creatuity, counts down 10 outdated e-commerce habits to leave behind in 2024. From mobile missteps to AI pitfalls, discover key strategies to enhance your tech stack, improve CX, and drive smarter personalization. Start 2025 with actionable insights to set your business up for success!
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Episode 98: PIMs 101 - Unlocking Product Data for E-Commerce Success
November 19th, 2024 | 17 mins 17 secs
business efficiency, commerce today., commercial pim providers, customer experience, data streamlining, digital transformation, ecommerce, ecommerce operations, open-source pim providers, operational efficiency, pim systems, product data, product information management, product management
In this episode of Commerce Today, we explore the transformative power of Product Information Management (PIM) systems for ecommerce businesses. Learn how PIMs streamline product data, improve operational efficiency, and enhance the customer experience. This is the first installment of a two-part series, where we delve into the key benefits of PIMs, review leading commercial and open-source providers, and discuss how these systems are reshaping the way businesses handle product information. Stay tuned for insights to help you take your ecommerce operations to the next level!
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Episode 89: Starbucks' Digital Fail: Failing to Balance Efficiency with Experience
September 17th, 2024 | 16 mins 46 secs
brand experience, brian niccol, business strategy, commerce today, community-driven, customer experience, digital initiative, digital transformation, e-commerce, efficiency, sales, starbucks
In this episode of Commerce Today, we explore Starbucks' digital transformation journey and how it shifted too much focus on efficiency and sales, neglecting the brand's core community-driven experience. Now, under the leadership of CEO Brian Niccol, Starbucks is returning to its roots, offering key insights for businesses undergoing their own digital transformations. Whether you're launching an e-commerce platform or planning a digital initiative, this episode will help you find the right balance between driving sales and preserving the customer experience.