Commerce Today
Ecommerce insights merchants can use today
Displaying 1 Episode of Commerce Today with the tag “dtc brands”.
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Episode 74: Retail Showdown: Lessons from the TJX vs. Temu Battle
June 4th, 2024 | 18 mins 35 secs
actionable insights, commerce today, competitive landscape, digital marketing, digital-first competitors, dtc brands, ecommerce, market share, omnichannel, online marketplace, physical stores, retail strategies, temu, tjx companies
In this episode of Commerce Today, ecommerce experts Joshua Warren and Darin Newbold explore the competition between off-price retail giant TJX Companies and the rapidly growing online marketplace Temu. They discuss TJX's strategies for maintaining market share despite the rise of digital-first competitors. The episode offers actionable insights for retailers and DTC brands to succeed in today's omnichannel environment, covering topics from leveraging physical stores to mastering digital marketing.