Commerce Today
Ecommerce insights merchants can use today
Displaying items 1-10 of 13 in total of Commerce Today with the tag "ecommerce strategy".
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Episode 154: Boost Your Repeat Revenue: Subscription Strategies for E-commerce
December 30th, 2025 | 6 mins 3 secs
2026 planning, bundled replenishment, customer lifetime value, customer retention, ecommerce strategy, holiday shoppers, membership programs, post-purchase engagement, reorder reminders, repeat purchases, replenishment, subscribe and save, subscriptions
In the final holiday episode of 2025 for Commerce Today, Joshua Warren shares practical guidance on turning holiday shoppers into repeat customers. He explains when subscriptions do and do not make sense, how to start with smart reorder reminders, and how brands can progress from simple subscribe options to bundled replenishment and true membership programs. The focus is on improving retention and increasing customer lifetime value as e-commerce teams plan for 2026.
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Episode 151: Avoiding Common E-Commerce Promotion Pitfalls: A Fireside Chat with Joshua Warren
December 9th, 2025 | 8 mins 9 secs
b2b quoting, commerce today, crisis management, customer acquisition cost, customer expectations, discounting, ecommerce operations, ecommerce strategy, holiday promotions, inventory promotions, joshua warren, lifetime value, perma sale, promo planning, relationship promotions, subscription models, the e-commerce growth playbook, traffic promotions
Joshua Warren breaks down the biggest mistakes brands make with holiday promotions and shows how to discount without hurting long-term performance. He introduces a simple framework for planning 2026 promos by grouping them into traffic, inventory, and relationship buckets, and explains how to avoid “perma sales,” manage customer expectations, and improve both acquisition cost and lifetime value. He also previews upcoming episodes on B2B quoting, crisis management, and subscription models, and invites listeners to connect with him on LinkedIn for a free brainstorming session or to learn more about his book, The E-Commerce Growth Playbook.
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Episode 146: Your Next Customer is an AI: Preparing for the Agentic Commerce Wave
October 21st, 2025 | 21 mins 33 secs
agentic commerce, ai shopping, ai-first world, automation, customer experience, digital reputation, digital transformation, ecommerce, ecommerce innovation, ecommerce strategy, future of shopping, real-time availability, structured data
The way we shop is about to fundamentally change. Soon, you won't just be selling to humans browsing your website; you'll be selling to AI agents making purchases on their behalf. This is the dawn of "agentic commerce." When a user asks their AI, "Find me the best product that meets these criteria," will your brand even be in the running? This episode is your playbook for the future. Discover the three foundational pillars you need to have in place—Structured Data, Real-Time Availability, and Digital Reputation—to ensure your business is visible and viable in an AI-first world.
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Episode 135: Your New Field Manual: Introducing The Ecommerce Growth Playbook
August 5th, 2025 | 13 mins 14 secs
actionable playbooks, amazon, checkout optimization, commerce today, customer obsession, digital transformation, ecommerce book, ecommerce challenges, ecommerce growth, ecommerce operations, ecommerce playbook, ecommerce solutions, ecommerce strategy, ecommerce team structure, joshua warren, mid-market ecommerce, revenue growth, scalable tech stack, team optimization, website performance
In this episode of Commerce Today, Joshua Warren dives into key insights from his new book, The E-Commerce Growth Playbook. He breaks down how seemingly “good enough” websites can quietly hurt revenue and outlines three core strategies for accelerating growth: customer obsession, a scalable tech stack, and an optimized team. Joshua also shares how to take immediate action with 7-day and 90-day playbooks that help mid-market ecommerce brands build a tailored plan for success.
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Episode 128: Get More From Your E-Commerce Agency - And Know When to Walk Away
June 17th, 2025 | 20 mins 22 secs
agency management, agency partnership, agency transition, business playbooks, commerce today podcast, digital asset ownership, ecommerce, ecommerce growth, ecommerce strategy, govern own exit, joshua warren, kpi management, post-contract best practices, quarterly business reviews, vendor drift
In this episode of Commerce Today, host Joshua Warren explores the critical—but often neglected—steps that come after hiring an e-commerce agency. From avoiding "vendor drift" to maintaining control of your digital assets, Joshua outlines the common mistakes brands make post-contract and how to prevent them. He introduces three powerful frameworks—Govern, Own, and Exit—designed to help e-commerce businesses manage agency relationships with confidence and clarity. Whether you're starting a new partnership or re-evaluating an existing one, this episode provides actionable strategies to ensure long-term success. Plus, get a sneak peek at Joshua's upcoming book on e-commerce growth.
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Episode 119: From Kickbacks to Collaboration: E-Commerce Partnerships Explored
April 15th, 2025 | 13 mins 56 secs
adobe commerce, commerce today podcast, creatuity, dotdigital, ecommerce partnerships, ecommerce strategy, integration tools, ipaas, joshua warren, marketing automation, merchant-focused, north texas ecommerce, partnership value, shipperhq, shipping solutions
In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, dives into what makes a true e-commerce partnership. He breaks down the difference between partnerships driven by profit and those built to genuinely support merchants. Josh spotlights four standout partners—IPaaS, ShipperHQ, dotDigital, and Adobe—and shares how they help elevate the e-commerce experience. He also invites North Texas pros to a local meetup at Martin House Brewing and offers a free session to solve your biggest e-commerce challenge. Don’t miss it!
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Episode 118: Exploring Adobe Commerce as a Cloud Service
April 8th, 2025 | 22 mins 43 secs
adobe commerce as a cloud service, adobe ecosystem, adobe firefly, automatic updates, b2b ecommerce, commerce today, composable, dam, digital asset management, ecommerce strategy, generative ai, headless, multi-tenant, performance, platform comparison, saas, shopify alternative
In this episode, I explore Adobe’s new "Commerce as a Cloud Service" — a fully SaaS, multi-tenant, headless solution with built-in DAM, B2B features, and Adobe Firefly AI. I break down how it compares to platforms like Shopify and what ecommerce businesses need to know about its benefits and strategic value.
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Episode 117: Solving E-Commerce Challenges: Systems, Processes, and People
April 1st, 2025 | 19 mins 12 secs
adobe commerce, cloud service, commerce today, ecommerce, ecommerce challenges, ecommerce insights, ecommerce meetups, ecommerce strategy, joshua warren, north texas, people problems, platform switch, policy problems, process problems, systems problems
In this episode of Commerce Today, host Joshua Warren breaks down common e-commerce challenges into three core categories: systems, processes/policies, and people. Drawing from years of experience, he shares how to pinpoint and solve these issues—and why it's crucial to address them before considering a platform switch. Joshua also teases future episodes on Adobe Commerce as a Cloud Service and invites listeners to upcoming North Texas e-commerce meetups.
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Episode 92: How to Choose the Right Ecommerce Agency for Your Business
October 8th, 2024 | 18 mins 58 secs
agency selection, agency vetting, business growth, ecommerce advice, ecommerce agency, ecommerce business, ecommerce mistakes, ecommerce partner, ecommerce partner questions, ecommerce solutions, ecommerce strategy, ecommerce success, ecommerce tips, industry experience, online strategy, selecting an ecommerce agency, technical expertise
In this episode of Commerce Today, we dive into the essential process of choosing the right ecommerce agency for your business. With countless options to choose from, selecting the ideal partner is critical for your online strategy's success. We'll cover the key factors to consider when evaluating agencies, common pitfalls to avoid, and the crucial questions you should ask to ensure the best fit. Whether you need technical expertise or industry-specific experience, this episode is filled with practical tips to help you make an informed decision and set your business up for long-term success.
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Episode 91: Crafting a Winning Ecommerce Strategy: Key Steps for 2025 Success
October 1st, 2024 | 18 mins 45 secs
2025 initiatives, brand alignment, customer segments, ecommerce growth, ecommerce guide, ecommerce performance, ecommerce strategy, market growth, strategic planning, unique selling proposition
In this episode of Commerce Today, we explore the essentials of crafting a winning ecommerce strategy, drawing insights from our comprehensive Ecommerce Strategy Guide. You'll learn how to align your brand's mission, optimize performance, and capture market growth. From refining your unique selling proposition to evaluating customer segments, this episode offers practical tips to help you gear up for strategic planning and set your 2025 initiatives on the path to success.