Commerce Today
Ecommerce insights merchants can use today
Displaying 3 items of Commerce Today with the tag "evaluation".
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Episode 124: The Dangerous Pitfall of Being Too Data-Driven: Simplify Your Analytics Focus
May 20th, 2025 | 21 mins 23 secs
advocacy, analytics, business growth, commerce today, customer journey, data-driven, decision-making, e-commerce, engagement, evaluation, hero metric, impactful decisions, interest, joshua warren, kpis, linkedin, purchase, retention, simplify metrics
In this episode of Commerce Today, Joshua Warren explains how relying on too many metrics can overwhelm e-commerce businesses. He recommends focusing on one key "hero metric" at each stage of the customer journey—from interest to advocacy. With practical KPIs and clear guidance, this episode helps businesses simplify analytics and make smarter, more impactful decisions.
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Episode 123: The Dangerous Pitfall of Being Too Data-Driven: Simplify Your Analytics Focus
May 13th, 2025 | 21 mins 23 secs
advocacy, analytics, business growth, customer journey, data-driven, decision-making, e-commerce, engagement, evaluation, hero metric, interest, kpis, metrics, purchase, retention
In this episode of Commerce Today, host Joshua Warren explores the dangers of being overly data-driven in e-commerce. He explains how focusing on too many metrics can create confusion and hinder effective decision-making. Instead, Joshua recommends identifying a "hero metric" for each stage of the customer journey, such as interest, engagement, evaluation, purchase, retention, and advocacy. He shares practical tips and key performance indicators (KPIs) to help businesses streamline their analytics and make more impactful decisions. Tune in for actionable insights that will help you grow your e-commerce business. For detailed instructions and formulas, reach out to Joshua on LinkedIn.
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Episode 25: Ask the Right Questions When Choosing an Ecommerce Platform
April 11th, 2023 | 17 mins 16 secs
business, decision making, ecommerce, entrepreneur, environment, evaluation, future, industry, infrastructure, insights, migration, online business, platform, podcast, single-tenant, tips
A record number of ecommerce businesses are changing platforms in 2023. The most commonly cited reason is to find “commerce software adapted for us and hosted externally in a single-tenant environment.” But what does being hosted externally in a single-tenant environment mean, and why does it matter? What questions can I, as a merchant, ask a platform to determine if their infrastructure and approach matches my business needs?