Commerce Today
Ecommerce insights merchants can use today
Displaying all 2 Episode of Commerce Today with the tag “influencer marketing”.
-
Episode 145: Beyond the 'Buy' Button: A Playbook for Profitable Social Commerce
October 14th, 2025 | 19 mins 57 secs
brand loyalty, community building, content strategy, conversion strategy, customer engagement, customer trust, digital marketing, direct sales, ecommerce, ecommerce operations, influencer marketing, instagram checkout, omnichannel strategy, online retail, shoppable content, social commerce, social commerce playbook, social media strategy, social selling, tiktok shop
The line between content and commerce has vanished. Platforms like TikTok Shop and Instagram Checkout have turned social media from a discovery channel into a direct point of sale. But succeeding in social commerce requires more than just a 'buy' button—it demands a whole new playbook. This episode breaks down the "Three C's" of profitable social commerce: Content, Community, and Conversion. Learn how to create shoppable content that entertains, build a community that trusts you, and manage the complex operational backend required to turn likes into loyal customers.
-
Episode 68: Micro-Influencers: The Small But Mighty Key to Ecommerce Success
April 23rd, 2024 | 18 mins 58 secs
authentic audiences, ecommerce sales, engaged audiences, influencer marketing, micro-influencers, niche experts, outperforming, partnership marketing, roi calculator, successful campaign
In this episode of Commerce Today, hosts Joshua Warren and Darin Newbold explore the surprising power of micro-influencers in driving ecommerce sales. Discover why these niche experts are outperforming their mega-famous counterparts and how your brand can tap into their authentic, engaged audiences. Plus, get exclusive access to Creatuity's influencer marketing ROI calculator and expert tips for launching your own successful campaign. If you're ready to think small and win big with influencer partnerships, this episode is a must-listen!