Commerce Today

Episode 151: Avoiding Common E-Commerce Promotion Pitfalls: A Fireside Chat with Joshua Warren

December 9th, 2025  |  8 mins 9 secs

b2b quoting, commerce today, crisis management, customer acquisition cost, customer expectations, discounting, ecommerce operations, ecommerce strategy, holiday promotions, inventory promotions, joshua warren, lifetime value, perma sale, promo planning, relationship promotions, subscription models, the e-commerce growth playbook, traffic promotions

Joshua Warren breaks down the biggest mistakes brands make with holiday promotions and shows how to discount without hurting long-term performance. He introduces a simple framework for planning 2026 promos by grouping them into traffic, inventory, and relationship buckets, and explains how to avoid “perma sales,” manage customer expectations, and improve both acquisition cost and lifetime value. He also previews upcoming episodes on B2B quoting, crisis management, and subscription models, and invites listeners to connect with him on LinkedIn for a free brainstorming session or to learn more about his book, The E-Commerce Growth Playbook.