Commerce Today

Episode 123: The Dangerous Pitfall of Being Too Data-Driven: Simplify Your Analytics Focus

May 13th, 2025  |  21 mins 23 secs

advocacy, analytics, business growth, customer journey, data-driven, decision-making, e-commerce, engagement, evaluation, hero metric, interest, kpis, metrics, purchase, retention

In this episode of Commerce Today, host Joshua Warren explores the dangers of being overly data-driven in e-commerce. He explains how focusing on too many metrics can create confusion and hinder effective decision-making. Instead, Joshua recommends identifying a "hero metric" for each stage of the customer journey, such as interest, engagement, evaluation, purchase, retention, and advocacy. He shares practical tips and key performance indicators (KPIs) to help businesses streamline their analytics and make more impactful decisions. Tune in for actionable insights that will help you grow your e-commerce business. For detailed instructions and formulas, reach out to Joshua on LinkedIn.