Commerce Today
Ecommerce insights merchants can use today
Displaying 1 Episode of Commerce Today with the tag “millennial buyers”.
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Episode 152: Fixing B2B E-Commerce Quoting: From Call to Click
December 16th, 2025 | 7 mins 2 secs
b2b e-commerce, b2b quoting, b2b user experience, buyer experience, call for pricing, commerce today podcast, digital quoting, dynamic pricing, e-commerce maturity model, gen z buyers, legacy systems, millennial buyers, pricing strategy, pricing transparency, q1 planning, quote automation
Episode 152 of Commerce Today features Joshua Warren exploring how B2B brands can improve their e-commerce quoting experience. The episode breaks down common issues with legacy quoting systems, why “call for pricing” creates friction for modern buyers, and how millennial and Gen Z expectations are reshaping B2B purchasing. Joshua introduces a four-level maturity model for B2B quotes and shares practical steps for implementing dynamic pricing, reducing manual processes, and improving user experience. The episode wraps with timely guidance to help teams prepare their quoting strategy ahead of Q1 2026, with clear, actionable takeaways.