Commerce Today
Ecommerce insights merchants can use today
Displaying 3 items of Commerce Today with the tag "omnichannel strategy".
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Episode 145: Beyond the 'Buy' Button: A Playbook for Profitable Social Commerce
October 14th, 2025 | 19 mins 57 secs
brand loyalty, community building, content strategy, conversion strategy, customer engagement, customer trust, digital marketing, direct sales, ecommerce, ecommerce operations, influencer marketing, instagram checkout, omnichannel strategy, online retail, shoppable content, social commerce, social commerce playbook, social media strategy, social selling, tiktok shop
The line between content and commerce has vanished. Platforms like TikTok Shop and Instagram Checkout have turned social media from a discovery channel into a direct point of sale. But succeeding in social commerce requires more than just a 'buy' button—it demands a whole new playbook. This episode breaks down the "Three C's" of profitable social commerce: Content, Community, and Conversion. Learn how to create shoppable content that entertains, build a community that trusts you, and manage the complex operational backend required to turn likes into loyal customers.
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Episode 134: Millennial B2B Buyers: Reshaping Digital Sales with Self-Service and Speed
July 29th, 2025 | 20 mins 16 secs
ai personalization, b2b digital transformation, b2b ecommerce, b2b purchasing trends, b2c expectations, commerce today podcast, digital experience, gen z buyers, joshua warren, lead decision-makers, millennial b2b buyers, omnichannel strategy, sales strategy shift, self-service buying, transparent pricing
In this episode of Commerce Today, host Joshua Warren dives into the powerful influence millennials are having on B2B buying behavior. Now comprising 73% of all B2B buyer roles—and 44% of lead decision-makers—millennials are reshaping the buying journey with expectations rooted in their B2C experiences. Joshua unpacks the shift toward transparent pricing, self-service tools, and seamless digital interactions, and explores why traditional sales tactics are losing ground. With Gen Z already entering the market, B2B brands must modernize quickly. From AI-powered personalization to omnichannel experiences, this episode offers strategic insights for adapting your digital approach and staying ahead in the evolving B2B landscape.
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Episode 45: Crafting Unique Omnichannel Experiences with Magento and React
November 7th, 2023 | 22 mins 11 secs
agriculture tech, business requirements, business results, client satisfaction, cloud services, cloud-based platforms, continuous improvement, curbside pickup, customer decision journey, customer engagement, customer journey, customer service, customizable systems, design systems, developer community, developer talent, drive-through service, e-commerce platform, e-commerce solutions, enterprise resource planning, erp integration, financial transactions., fulfillment strategies, harvest technology, incremental implementation, interaction design, inventory management, inventory status, last-mile delivery, logistics, logistics technology, magento development, market challenges, middleware solutions, modern commerce, omnichannel retailing, omnichannel strategy, open-source software, personalized shopping, process efficiency, project management, react components, react development, retail innovation, retail management, shipping solutions, store operations, system integration, technical maintenance, telephony sales, thematic design, user expectations, user interface design, ux/ui design, workflow optimization
Discover the future of retail on "Harvesting Success," a must-listen episode for anyone eager to understand the power of personalized technology in the Omnichannel space. We dive into the revolutionary impact of a custom-built interface, merging the best of Adobe Commerce Cloud, Magento, and React technology, and how it's redefining efficiency and customer engagement in retail. This episode is more than just a discussion; it's an invitation to experience the seamless marriage of in-store and online shopping through a meticulously crafted system. Get ready to be inspired by a headless architecture that’s setting new standards in the industry. If you're looking to stay ahead of the curve in retail innovation, this episode is your gateway. Join us on "Harvesting Success" and be part of the conversation that's changing the face of retail technology.