Commerce Today
Ecommerce insights merchants can use today
Displaying 1 item of Commerce Today with the tag "online brand strategies".
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Episode 54: The 2024 Retail Frontier: Shifting Omnichannel Strategies
January 16th, 2024 | 16 mins 15 secs
ar/vr impact in retail, audience outreach strategies, augmented reality, brand collections, chatbots in retail, consumer behavior, ecommerce integration, omnichannel retail, online brand strategies, organizational changes in retail, pop-up shops, retail partnerships, retail sponsorships, search engines in purchasing, zero-click platform optimization
In this dynamic episode, we dive into the transformative world of omnichannel retailing as it stands in 2024. Discover how the blend of online and physical retail, enhanced by cutting-edge technologies like augmented reality, is reshaping the consumer shopping journey. We'll also explore emerging retail trends, including the rise of pop-up shops, and analyze shifts in consumer behavior. Essential listening for Ecommerce Directors seeking to adapt and thrive in this rapidly evolving landscape.