Commerce Today

Episode 145: Beyond the 'Buy' Button: A Playbook for Profitable Social Commerce

October 14th, 2025  |  19 mins 57 secs

brand loyalty, community building, content strategy, conversion strategy, customer engagement, customer trust, digital marketing, direct sales, ecommerce, ecommerce operations, influencer marketing, instagram checkout, omnichannel strategy, online retail, shoppable content, social commerce, social commerce playbook, social media strategy, social selling, tiktok shop

The line between content and commerce has vanished. Platforms like TikTok Shop and Instagram Checkout have turned social media from a discovery channel into a direct point of sale. But succeeding in social commerce requires more than just a 'buy' button—it demands a whole new playbook. This episode breaks down the "Three C's" of profitable social commerce: Content, Community, and Conversion. Learn how to create shoppable content that entertains, build a community that trusts you, and manage the complex operational backend required to turn likes into loyal customers.

Episode 137: Your First Tactical Win (A Playbook for Frictionless UX)

August 19th, 2025  |  10 mins 8 secs

actionable tactics, checklists, commerce today, conversion rates, creatuity, customer journey, digital growth, drive sales, ecommerce, ecommerce resources, ecommerce strategies, effortless returns, friction points, frictionless customer experience, joshua warren, mobile site speed, online retail, seamless shopping experience, streamlined checkout, the e-commerce growth playbook, website optimization

Join Joshua Warren of Commerce Today and Creatuity as he shares insights from his new book, The E-Commerce Growth Playbook. This episode highlights the impact of a frictionless customer experience on conversion rates, covering essentials like mobile site speed, smooth checkout, and easy returns. Listeners will gain actionable tactics to spot and remove friction points, creating seamless shopping journeys that drive sales. For deeper strategies, explore the book and visit the resources page for checklists and more.

Episode 116: Shopify vs. Adobe: The New SaaS Showdown

March 25th, 2025  |  14 mins 41 secs

adobe commerce, adobe commerce benefits, adobe commerce cloud service, adobe commerce features, adobe commerce optimizer, adobe innovations, adobe summit, agencies, cloud-based commerce, digital commerce, e-commerce, e-commerce ecosystem, e-commerce strategy, magento, magento future, merchants, online retail, saas, scalability, site performance, total cost of ownership

In this episode of Commerce Today, we break down the key announcements from Adobe Summit, with a focus on Adobe's new SaaS version of Adobe Commerce. We explore the launch details, features, and impact of Adobe Commerce Cloud Service and Adobe Commerce Optimizer, discussing what they mean for merchants, agencies, and the broader e-commerce ecosystem.

Tune in as we analyze the pros and cons of these innovations, their potential to reduce total cost of ownership, improve site performance, and provide greater flexibility in the evolving e-commerce landscape. Don’t miss this deep dive into the future of Magento and Adobe Commerce!

Episode 105: Out with the Old – 10 E-Commerce Practices to Leave Behind In 2024

January 7th, 2025  |  20 mins 23 secs

2025 trends, ai in ecommerce, business growth, business strategy, commerce today, creatuity, customer experience, cx improvements, digital transformation, ecommerce, ecommerce podcast, ecommerce success, innovation, mobile optimization, new year's eve, online retail, outdated habits, personalization, tech stack

n this special New Year’s Eve episode of Commerce Today, Joshua Warren, CEO of Creatuity, counts down 10 outdated e-commerce habits to leave behind in 2024. From mobile missteps to AI pitfalls, discover key strategies to enhance your tech stack, improve CX, and drive smarter personalization. Start 2025 with actionable insights to set your business up for success!

Episode 84: Transforming Ecommerce - Amazon Insights and Strategies with Nick D. Nichols

August 13th, 2024  |  19 mins 41 secs

amazon, business insights, business magazine, commerce today, digital business growth, e-commerce, e-commerce expert, e-commerce strategies, joshua warren, market expansion, nick d. nichols, online retail, online selling, profits

In this episode of Commerce Today, host Joshua Warren interviews Nick D. Nichols, a seasoned e-commerce expert with a decade of experience, including time at Amazon and with various merchants. Nick shares his insights on the evolving e-commerce landscape, reveals secrets to succeeding on Amazon, and discusses strategies for digital business growth. Whether you're a brand looking to expand market share or a seller aiming to boost profits, this episode offers valuable advice from one of the top e-commerce professionals, as recognized by Business Magazine in 2023.

Episode 47: Beyond the Click: Embracing Neurodiversity in E-Commerce

November 21st, 2023  |  15 mins 59 secs

accessible design, adaptive technology, adhd, autism, cognitive diversity, customer engagement, digital inclusion, ecommerce, ethical ecommerce, inclusive shopping, neurodiverse customers, neurodiversity, neuroinclusive practices, online retail, sensory processing, sensory-friendly design, universal design, user experience, web accessibility, website navigation

Join Josh and Darin for a riveting exploration into neurodiversity in ecommerce. They shed light on how industry leaders like Walmart are revolutionizing shopping experiences to accommodate neurodiverse individuals, including those with autism and ADHD. This episode promises to not just enlighten but also invites you to contribute your ideas, as we collectively navigate towards a more inclusive and understanding digital ecosystem. Don't miss this engaging discussion that's set to broaden your perspective on the ecommerce world!