Commerce Today
Ecommerce insights merchants can use today
Displaying 1 item of Commerce Today with the tag "opportunities".
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Episode 73: TikTok Shop’s Potential Ban: Can Shopify + YouTube Shopping Fill the Void For Ecommerce Brands?
May 28th, 2024 | 14 mins 25 secs
challenges, ecommerce merchants, google marketing live 2024, opportunities, shopify, social commerce, tiktok shop, u.s. ban, youtube shopping
In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, discusses the competition between TikTok Shop and YouTube Shopping. With a potential U.S. ban on TikTok, YouTube Shopping and Shopify are looking to fill the gap, as announced at Google Marketing Live 2024. Joshua examines if they can succeed, analyzing the numbers, unique features, and the impact on ecommerce merchants in the evolving social commerce landscape.