Commerce Today
Ecommerce insights merchants can use today
Displaying all 3 Episode of Commerce Today with the tag “product data”.
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Episode 150: Handling Complex E-Commerce Product Catalogs
November 18th, 2025 | 18 mins 20 secs
ai, brand consistency, data contracts, data governance, e-commerce, e-commerce operations, global catalogs, it and marketing alignment, multi-brand management, product attributes, product catalogs, product data, product findability, search optimization, user experience
n episode 150 of Commerce Today, Joshua Warren shifts away from AI to address the challenges of managing large, complex e-commerce product catalogs. Drawing on multiple case studies, he shares strategies for maintaining brand consistency, improving product findability, and strengthening data governance without rebuilding existing systems. Joshua highlights the value of a data contract–first approach, clean product data, optimized search, and better alignment between IT and marketing. Whether managing multiple brands, global catalogs, or extensive product attributes, this episode provides practical guidance to enhance e-commerce operations and user experience.
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Episode 110: Paid Advertising for Ecommerce Brands & Community with Psyberware at MMFL
February 11th, 2025 | 14 mins 18 secs
ad performance, adobe, campaign optimization, commerce today, data integrations, david, e-commerce, e-commerce strategies, imagine vibe, joshua warren, magento community, magento ecosystem, meet magento florida, megan, merchant mistakes, paid advertising, product data, psyberware
Join host Joshua Warren as he chats with David and Megan from Psyberware about their experiences at the event and key trends in e-commerce. They explore the nostalgic Imagine vibe, Adobe’s role, and the evolving challenges of paid advertising. Gain insights on common merchant mistakes, advanced data integrations, campaign optimization, and leveraging product data for better ad performance—plus some fun Magento community stories! Don’t miss this deep dive into e-commerce strategies and the Magento ecosystem.
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Episode 98: PIMs 101 - Unlocking Product Data for E-Commerce Success
November 19th, 2024 | 17 mins 17 secs
business efficiency, commerce today., commercial pim providers, customer experience, data streamlining, digital transformation, ecommerce, ecommerce operations, open-source pim providers, operational efficiency, pim systems, product data, product information management, product management
In this episode of Commerce Today, we explore the transformative power of Product Information Management (PIM) systems for ecommerce businesses. Learn how PIMs streamline product data, improve operational efficiency, and enhance the customer experience. This is the first installment of a two-part series, where we delve into the key benefits of PIMs, review leading commercial and open-source providers, and discuss how these systems are reshaping the way businesses handle product information. Stay tuned for insights to help you take your ecommerce operations to the next level!