Commerce Today
Ecommerce insights merchants can use today
Displaying 4 items of Commerce Today with the tag "sales".
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Episode 89: Starbucks' Digital Fail: Failing to Balance Efficiency with Experience
September 17th, 2024 | 16 mins 46 secs
brand experience, brian niccol, business strategy, commerce today, community-driven, customer experience, digital initiative, digital transformation, e-commerce, efficiency, sales, starbucks
In this episode of Commerce Today, we explore Starbucks' digital transformation journey and how it shifted too much focus on efficiency and sales, neglecting the brand's core community-driven experience. Now, under the leadership of CEO Brian Niccol, Starbucks is returning to its roots, offering key insights for businesses undergoing their own digital transformations. Whether you're launching an e-commerce platform or planning a digital initiative, this episode will help you find the right balance between driving sales and preserving the customer experience.
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Episode 60: Live Streaming Unboxed: Navigating Stickiness and Sales in Digital Commerce
February 27th, 2024 | 20 mins 29 secs
e-commerce, engagement, live streaming, sales, stickiness, trust transfer
Explore the untapped potential of live streaming e-commerce in this eye-opening episode. Drawing from the recent study, "Socio-technical systems and trust transfer in live streaming e-commerce," we delve into why and how businesses new to live streaming should consider this dynamic channel in 2024. Learn about the science of stickiness, the critical role of trust, and the direct impact these factors have on purchase intentions. Whether you're looking to innovate your sales strategy or enhance customer engagement, discover practical insights and expert advice on integrating live streaming into your digital commerce playbook for the coming year.
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Episode 44: 2023 Ecommerce Holiday Sales Forecast
October 31st, 2023 | 20 mins 5 secs
adobe stats, black friday, buy now pay later, commerce today, cyber monday, ecommerce, gen z shopping trends, growth, holiday season, marketers tips, mobile shopping, online shopping, predictions, sales, supply chain challenges
On the latest Commerce Today episode, Darin and Josh dive into holiday ecommerce trends. With last year's sales smashing predictions and mobile shopping set to outpace desktop, what's in store for this season? Gen Z's shopping habits, Adobe's surprising stats, and crucial tips for marketers are all unpacked. Don’t miss it if you want to stay ahead of the curve!
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Episode 16: Holiday Sales Forecast Retrospective
February 7th, 2023 | 17 mins 41 secs
adobe, christmas, curbside pickup, cyber, discounts, e commerce, ecommerce, holiday, josh, missed, numbers, online, people, predicted, predictions, retailers, sales, stores, thanksgiving, year
Back in Episode 2, we borrowed Adobe’s crystal ball and looked at the holiday sales forecasts for 2022. Now that the holiday season is over and the results have been posted, we’re going to look to see how accurate those forecasts were and what this might mean for planning your ecommerce marketing and investments for 2023.