Commerce Today
Ecommerce insights merchants can use today
Displaying 1 Episode of Commerce Today with the tag “site outages”.
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Episode 153: Essential 5-Step Incident Playbook for E-Commerce Sites
December 23rd, 2025 | 10 mins 35 secs
customer communication, ecommerce incidents, ecommerce operations, ecommerce reliability, holiday traffic, incident playbook, incident response, incident triage, outage management, root cause analysis, site monitoring, site outages
In the third episode of the holiday series, Joshua Warren, CEO of Creatuity, shares a practical 5-step incident playbook for e-commerce teams. Using a real Thanksgiving site outage as the backdrop, he breaks down common causes of incidents and walks through how to detect issues quickly, triage effectively, communicate clearly, resolve problems, and apply learnings to prevent future outages. A timely, actionable guide for keeping your e-commerce site stable during peak holiday traffic.