Commerce Today
Ecommerce insights merchants can use today
Displaying all 3 Episode of Commerce Today with the tag “the e-commerce growth playbook”.
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Episode 151: Avoiding Common E-Commerce Promotion Pitfalls: A Fireside Chat with Joshua Warren
December 9th, 2025 | 8 mins 9 secs
b2b quoting, commerce today, crisis management, customer acquisition cost, customer expectations, discounting, ecommerce operations, ecommerce strategy, holiday promotions, inventory promotions, joshua warren, lifetime value, perma sale, promo planning, relationship promotions, subscription models, the e-commerce growth playbook, traffic promotions
Joshua Warren breaks down the biggest mistakes brands make with holiday promotions and shows how to discount without hurting long-term performance. He introduces a simple framework for planning 2026 promos by grouping them into traffic, inventory, and relationship buckets, and explains how to avoid “perma sales,” manage customer expectations, and improve both acquisition cost and lifetime value. He also previews upcoming episodes on B2B quoting, crisis management, and subscription models, and invites listeners to connect with him on LinkedIn for a free brainstorming session or to learn more about his book, The E-Commerce Growth Playbook.
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Episode 138: Conquering Tech Debt: Lessons from The E-Commerce Growth Playbook
August 26th, 2025 | 10 mins 5 secs
codebase shortcuts, commerce today, deployment paradox, e-commerce, e-commerce growth, hidden costs, joshua warren, online business strategies, platform optimization, reducing tech debt, roi, site performance, sustainable growth, technical debt, the e-commerce growth playbook
In this episode of Commerce Today, Joshua Warren takes a deep dive into the often-overlooked issue of technical debt, sharing lessons from his new book, The E-Commerce Growth Playbook. Using a real-world example and a practical framework, he breaks down how tech debt can quietly drain resources, slow progress, and hurt ROI. Joshua highlights the hidden costs of shortcuts in your codebase, explores the “deployment paradox,” and offers quick wins along with long-term strategies for reducing technical debt. Packed with valuable insights, this episode provides e-commerce professionals with clear, actionable advice to improve site performance and drive sustainable growth.
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Episode 137: Your First Tactical Win (A Playbook for Frictionless UX)
August 19th, 2025 | 10 mins 8 secs
actionable tactics, checklists, commerce today, conversion rates, creatuity, customer journey, digital growth, drive sales, ecommerce, ecommerce resources, ecommerce strategies, effortless returns, friction points, frictionless customer experience, joshua warren, mobile site speed, online retail, seamless shopping experience, streamlined checkout, the e-commerce growth playbook, website optimization
Join Joshua Warren of Commerce Today and Creatuity as he shares insights from his new book, The E-Commerce Growth Playbook. This episode highlights the impact of a frictionless customer experience on conversion rates, covering essentials like mobile site speed, smooth checkout, and easy returns. Listeners will gain actionable tactics to spot and remove friction points, creating seamless shopping journeys that drive sales. For deeper strategies, explore the book and visit the resources page for checklists and more.