Commerce Today
Ecommerce insights merchants can use today
Displaying 7 items of Commerce Today with the tag "user experience".
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Episode 150: Handling Complex E-Commerce Product Catalogs
November 18th, 2025 | 18 mins 20 secs
ai, brand consistency, data contracts, data governance, e-commerce, e-commerce operations, global catalogs, it and marketing alignment, multi-brand management, product attributes, product catalogs, product data, product findability, search optimization, user experience
n episode 150 of Commerce Today, Joshua Warren shifts away from AI to address the challenges of managing large, complex e-commerce product catalogs. Drawing on multiple case studies, he shares strategies for maintaining brand consistency, improving product findability, and strengthening data governance without rebuilding existing systems. Joshua highlights the value of a data contract–first approach, clean product data, optimized search, and better alignment between IT and marketing. Whether managing multiple brands, global catalogs, or extensive product attributes, this episode provides practical guidance to enhance e-commerce operations and user experience.
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Episode 147: AI Browsers (Comet, Dia, Atlas & More)
October 28th, 2025 | 34 mins 9 secs
ai browsers, artificial intelligence, atlas, automation, b2b, b2c, browser innovation, comet, commerce today, dia, digital transformation, e-commerce, future of commerce, online shopping, openai, perplexity, real-time purchase, technology trends, the browser company, user experience
This week’s episode of Commerce Today explores the groundbreaking rise of AI browsers and their transformative effects on e-commerce. Featuring platforms like OpenAI’s Atlas, Comet by Perplexity, and Dia by The Browser Company, the episode showcases live demos and real-time shopping tasks to reveal how these tools are reshaping online buying experiences. Listeners will gain insights into their impact across both B2C and B2B markets, along with actionable strategies to stay competitive in this rapidly changing digital landscape.
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Episode 126: Personalization in 2025: The 5-Level Ladder from “Hi" to Predictive Service
June 3rd, 2025 | 26 mins 12 secs
b2b, b2c, case studies, commerce today, creatuity, customer engagement, customer experience, data-driven marketing, digital marketing, e-commerce personalization, joshua warren, kpis, litmus test, netflix, personalization ladder, personalization strategy, quick wins, revenue growth, targeted ads, user experience
In this episode of Commerce Today, host and Creatuity CEO Joshua Warren takes a fresh look at e-commerce personalization. Using real-world examples—from Netflix’s smart recommendations to the pitfalls of over-targeted ads—Joshua explores what makes personalization effective versus intrusive. He introduces the five-step "personalization ladder," sharing actionable tips, quick wins, and KPIs at each stage to help brands level up their personalization strategy. The episode wraps with real-life case studies and a five-question litmus test to ensure your efforts stay customer-friendly. Whether you're in B2B or B2C, this episode will help you drive revenue and deliver better customer experiences through smarter personalization.
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Episode 76: The Ecommerce Platform Race to Perfect 100 Scores on Google Lighthouse
June 18th, 2024 | 15 mins 2 secs
adobe commerce cloud, adobe edge delivery services, conversion rates, e-commerce success, google lighthouse, insights, lighthouse score achievements, linkedin., perfect 100 scores, performance, practical tips, seo, shopify, site speed, user experience
Explore the competitive landscape of achieving perfect 100 scores on Google Lighthouse and understand why these scores are crucial for e-commerce success, impacting conversion rates and SEO. Learn how leading platforms like Shopify and Adobe Commerce Cloud are advancing performance. Discover Adobe's innovative Edge Delivery Services and their impact on site speed and user experience. Gain insights and practical tips, and join the conversation by sharing your Lighthouse score achievements on LinkedIn.
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Episode 65: Diving Deeper: Our Commitment to Accessibility in Services
April 2nd, 2024 | 15 mins 4 secs
accessibility, actionable insights, adaptation, commerce trends, digital innovation, ecommerce, inclusivity, merchant support, online shopping, paradigm shift, technology, user experience, website development
In this episode of Commerce Today, the focus is on the dynamic changes in the ecommerce arena, particularly highlighting the growing importance of accessibility for achieving success. COO Darin and special guest Michal Pietrzyk, Director of Innovation and Technology at Creatuity, engage in a discussion aimed at providing actionable insights for Directors of Ecommerce to navigate this evolving landscape. Michal elaborates on initiatives implemented by Creatuity to support merchants in developing accessible websites, promoting inclusivity, and improving user experience.
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Episode 51: Trust is a Must: Unlocking SEO Success for Ecommerce
December 19th, 2023 | 15 mins 12 secs
analytics, brand visibility, content strategy, customer engagement, digital marketing, e-commerce, google algorithms, keyword research, mobile optimization, online sales, search engine rankings, seo, social media marketing, user experience, website optimization
Dive into an exhilarating 15-minute journey with Darin and Joshua on 'Commerce Today', where they unravel the often-ignored power of trustworthiness in SEO for ecommerce success. This episode shifts the focus from traditional tactics like backlink building to the pivotal role of trust in driving sales and organic traffic. Anchored in a thought-provoking HubSpot article, our hosts challenge outdated SEO norms, spotlighting the importance of content that's not just Google-friendly but also educational and engaging. Perfect for Ecommerce Directors seeking immediate, actionable strategies, this episode is a goldmine of tips and techniques to transform your business into a credible, authoritative force in the digital marketplace. Tune in and discover how to craft content that doesn’t just rank – it resonates and revolutionizes!
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Episode 47: Beyond the Click: Embracing Neurodiversity in E-Commerce
November 21st, 2023 | 15 mins 59 secs
accessible design, adaptive technology, adhd, autism, cognitive diversity, customer engagement, digital inclusion, ecommerce, ethical ecommerce, inclusive shopping, neurodiverse customers, neurodiversity, neuroinclusive practices, online retail, sensory processing, sensory-friendly design, universal design, user experience, web accessibility, website navigation
Join Josh and Darin for a riveting exploration into neurodiversity in ecommerce. They shed light on how industry leaders like Walmart are revolutionizing shopping experiences to accommodate neurodiverse individuals, including those with autism and ADHD. This episode promises to not just enlighten but also invites you to contribute your ideas, as we collectively navigate towards a more inclusive and understanding digital ecosystem. Don't miss this engaging discussion that's set to broaden your perspective on the ecommerce world!