Commerce Today
Ecommerce insights merchants can use today
Displaying items 1-10 of 11 in total of Commerce Today with the tag "business growth".
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Episode 124: The Dangerous Pitfall of Being Too Data-Driven: Simplify Your Analytics Focus
May 20th, 2025 | 21 mins 23 secs
advocacy, analytics, business growth, commerce today, customer journey, data-driven, decision-making, e-commerce, engagement, evaluation, hero metric, impactful decisions, interest, joshua warren, kpis, linkedin, purchase, retention, simplify metrics
In this episode of Commerce Today, Joshua Warren explains how relying on too many metrics can overwhelm e-commerce businesses. He recommends focusing on one key "hero metric" at each stage of the customer journey—from interest to advocacy. With practical KPIs and clear guidance, this episode helps businesses simplify analytics and make smarter, more impactful decisions.
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Episode 123: The Dangerous Pitfall of Being Too Data-Driven: Simplify Your Analytics Focus
May 13th, 2025 | 21 mins 23 secs
advocacy, analytics, business growth, customer journey, data-driven, decision-making, e-commerce, engagement, evaluation, hero metric, interest, kpis, metrics, purchase, retention
In this episode of Commerce Today, host Joshua Warren explores the dangers of being overly data-driven in e-commerce. He explains how focusing on too many metrics can create confusion and hinder effective decision-making. Instead, Joshua recommends identifying a "hero metric" for each stage of the customer journey, such as interest, engagement, evaluation, purchase, retention, and advocacy. He shares practical tips and key performance indicators (KPIs) to help businesses streamline their analytics and make more impactful decisions. Tune in for actionable insights that will help you grow your e-commerce business. For detailed instructions and formulas, reach out to Joshua on LinkedIn.
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Episode 120: Overcoming E-commerce Stagnation - Small Steps to Big Wins
April 22nd, 2025 | 14 mins 42 secs
analytics, business growth, commerce today, data-driven decisions, digital transformation, e-commerce, goal setting, incremental progress, practical tips, project management, re-platforming, stagnation, strategy, task management
In this episode of Commerce Today, the focus shifts from tech to strategy as host Joshua Warren shares practical advice for overcoming stagnation in e-commerce projects. Using the relatable example of cleaning a messy garage, he highlights the power of breaking big tasks into manageable steps. Whether you're re-platforming, launching new features, or navigating a complex project, Joshua emphasizes the value of incremental progress, clear analytics, and setting realistic goals to keep momentum going.
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Episode 105: Out with the Old – 10 E-Commerce Practices to Leave Behind In 2024
January 7th, 2025 | 20 mins 23 secs
2025 trends, ai in ecommerce, business growth, business strategy, commerce today, creatuity, customer experience, cx improvements, digital transformation, ecommerce, ecommerce podcast, ecommerce success, innovation, mobile optimization, new year's eve, online retail, outdated habits, personalization, tech stack
n this special New Year’s Eve episode of Commerce Today, Joshua Warren, CEO of Creatuity, counts down 10 outdated e-commerce habits to leave behind in 2024. From mobile missteps to AI pitfalls, discover key strategies to enhance your tech stack, improve CX, and drive smarter personalization. Start 2025 with actionable insights to set your business up for success!
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Episode 103: Your ERP Isn’t Enough for Ecommerce
December 24th, 2024 | 15 mins 35 secs
business growth, commerce today., customer frustration, epicor commerce, erp-based ecommerce platforms, growth challenges, netsuite suitecommerce, product launch delays, salesgent, seamless integration
In this episode of Commerce Today, we explore how ERP-based ecommerce platforms, like NetSuite's SuiteCommerce, Salesgent, and Epicor Commerce, can hinder business growth. Despite promises of seamless integration, these platforms often cause delays, customer frustration, and growth challenges. Don’t miss this deep dive into the hidden pitfalls of ERP-provided ecommerce solutions.
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Episode 102: ERP Ain’t Easy: How to Take the Pain Out of B2B Ecommerce Integrations
December 17th, 2024 | 16 mins 46 secs
actionable insights., b2b ecommerce, best practices, business growth, composable commerce, ecommerce platform, erp integration, operational efficiency, scalability, seamless connectivity
In this episode of Commerce Today, host Joshua Warren tackles one of the most complex and essential aspects of B2B ecommerce: ERP integration. ERP systems are the backbone of many B2B operations, but without seamless integration with ecommerce platforms, businesses face inefficiencies, errors, and lost opportunities. Joshua explores the importance of ERP integration, shares best practices, and reveals how composable commerce is revolutionizing the process. Whether you’re looking to scale your business or streamline operations, this episode delivers practical insights you can implement right away.
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Episode 92: How to Choose the Right Ecommerce Agency for Your Business
October 8th, 2024 | 18 mins 58 secs
agency selection, agency vetting, business growth, ecommerce advice, ecommerce agency, ecommerce business, ecommerce mistakes, ecommerce partner, ecommerce partner questions, ecommerce solutions, ecommerce strategy, ecommerce success, ecommerce tips, industry experience, online strategy, selecting an ecommerce agency, technical expertise
In this episode of Commerce Today, we dive into the essential process of choosing the right ecommerce agency for your business. With countless options to choose from, selecting the ideal partner is critical for your online strategy's success. We'll cover the key factors to consider when evaluating agencies, common pitfalls to avoid, and the crucial questions you should ask to ensure the best fit. Whether you need technical expertise or industry-specific experience, this episode is filled with practical tips to help you make an informed decision and set your business up for long-term success.
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Episode 86: Building Strong Projects from Day One: An Ecommerce Approach
August 28th, 2024 | 18 mins 35 secs
accountability, business growth, client commitment, ecommerce strategy, ecommerce success, long-term success, project management, project success, resource management, risk mitigation
In this episode, hosted by Darin Newbold, COO, with guest Kornelia Maciesza, Project Manager, we discuss the essential steps for ensuring long-term success in ecommerce projects. Key topics include defining accountability, managing resources, securing client commitment, and mitigating risks. Whether you're starting a new project or refining your approach, this episode offers valuable insights to help you overcome challenges and achieve success.
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Episode 85: Escaping the Legacy Trap: Hidden Costs of Outdated Ecommerce Systems
August 20th, 2024 | 18 mins 31 secs
business growth, business optimization, custom cms, digital stockholm syndrome, ecommerce platforms, ecommerce transition, modern alternatives, outdated systems, platform evaluation, technology upgrade
In this episode of Commerce Today, we dive into the hidden costs and challenges of clinging to outdated ecommerce platforms. Inspired by a recent conversation with a company still using a custom-built CMS from 2011, we introduce the concept of "Digital Stockholm Syndrome"—when businesses become so dependent on their old systems that they struggle to imagine a better way forward. If your ecommerce platform feels more like an obstacle than a solution, this episode is a must-listen. We’ll walk you through evaluating your current system, exploring modern alternatives, and planning a smooth transition to a platform that drives growth.
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Episode 83: The 7 Deadly Sins of E-commerce: Avoiding Common Pitfalls
August 6th, 2024 | 19 mins 34 secs
actionable advice, b2b, b2c, business growth, competitive landscape, customer experience, customer service, deadly sins, e-commerce, mobile optimization, online business, real-world examples
In this episode of Commerce Today, we uncover the 7 deadly sins of e-commerce that could either make or break your online business. From ignoring mobile optimization to delivering poor customer service, we delve into each pitfall and offer practical solutions to keep your e-commerce platform thriving. Whether you're in B2B or B2C, these insights are vital for enhancing customer experience and driving growth. Tune in for actionable advice and real-world examples to help you navigate the competitive e-commerce landscape.