Commerce Today
Ecommerce insights merchants can use today
Displaying all 9 Episode of Commerce Today with the tag “creatuity”.
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Episode 137: Your First Tactical Win (A Playbook for Frictionless UX)
August 19th, 2025 | 10 mins 8 secs
actionable tactics, checklists, commerce today, conversion rates, creatuity, customer journey, digital growth, drive sales, ecommerce, ecommerce resources, ecommerce strategies, effortless returns, friction points, frictionless customer experience, joshua warren, mobile site speed, online retail, seamless shopping experience, streamlined checkout, the e-commerce growth playbook, website optimization
Join Joshua Warren of Commerce Today and Creatuity as he shares insights from his new book, The E-Commerce Growth Playbook. This episode highlights the impact of a frictionless customer experience on conversion rates, covering essentials like mobile site speed, smooth checkout, and easy returns. Listeners will gain actionable tactics to spot and remove friction points, creating seamless shopping journeys that drive sales. For deeper strategies, explore the book and visit the resources page for checklists and more.
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Episode 127: Mastering EOS Scorecards - Boost Your E-Commerce Metrics
June 10th, 2025 | 17 mins 53 secs
business operations, business transformation, case studies, creatuity, data-driven, e-commerce, e-commerce strategy, entrepreneurial operating system, eos, joshua warren, leadership team, performance metrics, scorecard, team meetings, vanity metrics, vitality metrics
In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, explores how e-commerce businesses can leverage the EOS (Entrepreneurial Operating System) scorecard to drive meaningful results. He explains why tracking vitality metrics—not vanity ones—matters most, and how a simple five-metric scorecard can boost performance. Joshua also breaks down EOS fundamentals, shares real-world examples, and provides practical tips for building better scorecards and more effective leadership team meetings. A must-listen for anyone looking to transform their e-commerce operations through data-driven leadership.
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Episode 126: Personalization in 2025: The 5-Level Ladder from “Hi" to Predictive Service
June 3rd, 2025 | 26 mins 12 secs
b2b, b2c, case studies, commerce today, creatuity, customer engagement, customer experience, data-driven marketing, digital marketing, e-commerce personalization, joshua warren, kpis, litmus test, netflix, personalization ladder, personalization strategy, quick wins, revenue growth, targeted ads, user experience
In this episode of Commerce Today, host and Creatuity CEO Joshua Warren takes a fresh look at e-commerce personalization. Using real-world examples—from Netflix’s smart recommendations to the pitfalls of over-targeted ads—Joshua explores what makes personalization effective versus intrusive. He introduces the five-step "personalization ladder," sharing actionable tips, quick wins, and KPIs at each stage to help brands level up their personalization strategy. The episode wraps with real-life case studies and a five-question litmus test to ensure your efforts stay customer-friendly. Whether you're in B2B or B2C, this episode will help you drive revenue and deliver better customer experiences through smarter personalization.
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Episode 125: Optimizing Your E-Commerce Team: Org Charts & Team Design Strategies
June 2nd, 2025 | 23 mins 39 secs
agency resources, b2b e-commerce, commerce today, creatuity, decision-making, e-commerce strategy, e-commerce team structure, enablement pod, growth pod, in-house team, joshua warren, omnichannel retailers, organizational design, platform pod, product owner, project manager, pure play e-commerce, revenue growth, team optimization, team productivity
In this episode of Commerce Today, Joshua Warren breaks down the best practices for structuring e-commerce teams to boost efficiency and profitability. He outlines three core e-commerce business types—sidecar B2B, omnichannel retailers, and pure play companies—and introduces a flexible team model built around three essential pods: Growth, Platform, and Enablement. Joshua explains how outdated org charts can cost you money and shares how to align your team for modern e-commerce demands. He also clarifies the roles of product owners vs. project managers and offers advice on blending internal and agency talent for maximum impact. Whether you're scaling up or streamlining, this episode is packed with actionable insights to strengthen your team and your bottom line.
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Episode 119: From Kickbacks to Collaboration: E-Commerce Partnerships Explored
April 15th, 2025 | 13 mins 56 secs
adobe commerce, commerce today podcast, creatuity, dotdigital, ecommerce partnerships, ecommerce strategy, integration tools, ipaas, joshua warren, marketing automation, merchant-focused, north texas ecommerce, partnership value, shipperhq, shipping solutions
In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, dives into what makes a true e-commerce partnership. He breaks down the difference between partnerships driven by profit and those built to genuinely support merchants. Josh spotlights four standout partners—IPaaS, ShipperHQ, dotDigital, and Adobe—and shares how they help elevate the e-commerce experience. He also invites North Texas pros to a local meetup at Martin House Brewing and offers a free session to solve your biggest e-commerce challenge. Don’t miss it!
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Episode 112: Unlocking the Power of Headless Commerce for B2B E-commerce
February 25th, 2025 | 24 mins 56 secs
b2b e-commerce, ballard industrial, creatuity, digital transformation, e-commerce strategy, future-proofing, headless commerce, integration, joshua warren, large catalogs, modern buyer expectations, monolithic platforms, platform flexibility, scalability, seamless integrations, trade tools
In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, delves into the transformative power of headless commerce for B2B businesses. With the B2B e-commerce market projected to reach $3 trillion in the U.S. by 2027, he explains why traditional monolithic platforms are limiting growth and how headless commerce enables greater flexibility, integration, and scalability. Using real-world examples like Trade Tools and Ballard Industrial, Joshua highlights how B2B companies can overcome challenges such as managing large catalogs and meeting modern buyer expectations. He also shares practical steps for transitioning to a headless approach, making this episode essential for businesses looking to future-proof their e-commerce strategy.
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Episode 111: Tech Debt to Innovation: A CEO’s Perspective
February 18th, 2025 | 25 mins 42 secs
aging tech, ai tools, automation, case study, chatgpt, creatuity, ecommerce, financial risk, framework, joshua warren, meet magento florida, operational impact, optimization, prioritization, scalability, software maintenance, tech debt, technical debt, windsurf
This episode, from Joshua Warren’s Meet Magento Florida presentation, explores tech debt and its impact on ecommerce. Hosted by Creatuity’s CEO, it covers types of tech debt, financial risks, and solutions, including AI tools like ChatGPT and Windsurf. A client case study highlights the benefits of tackling tech debt and fostering a proactive tech culture.
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Episode 108: Tackling Tech Debt in E-Commerce - A Framework for Growth
January 28th, 2025 | 12 mins 2 secs
business challenges, cio challenges, creatuity, e-commerce, joshua warren, linkedin updates, managing technical debt, meet magento florida, tech debt scoring framework, technical debt
In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, explores technical debt—a $1.5 trillion challenge for U.S. businesses. He introduces Creatuity's Tech Debt Scoring Framework to help e-commerce businesses identify, assess, and prioritize technical debt effectively. Joshua also shares a preview of his upcoming Meet Magento Florida presentation, where he’ll delve deeper into managing technical debt. Follow Joshua on LinkedIn for live updates and event highlights.
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Episode 105: Out with the Old – 10 E-Commerce Practices to Leave Behind In 2024
January 7th, 2025 | 20 mins 23 secs
2025 trends, ai in ecommerce, business growth, business strategy, commerce today, creatuity, customer experience, cx improvements, digital transformation, ecommerce, ecommerce podcast, ecommerce success, innovation, mobile optimization, new year's eve, online retail, outdated habits, personalization, tech stack
n this special New Year’s Eve episode of Commerce Today, Joshua Warren, CEO of Creatuity, counts down 10 outdated e-commerce habits to leave behind in 2024. From mobile missteps to AI pitfalls, discover key strategies to enhance your tech stack, improve CX, and drive smarter personalization. Start 2025 with actionable insights to set your business up for success!