Commerce Today
Ecommerce insights merchants can use today
Displaying items 1-10 of 36 in total of Commerce Today with the tag "ecommerce".
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Episode 146: Your Next Customer is an AI: Preparing for the Agentic Commerce Wave
October 21st, 2025 | 21 mins 33 secs
agentic commerce, ai shopping, ai-first world, automation, customer experience, digital reputation, digital transformation, ecommerce, ecommerce innovation, ecommerce strategy, future of shopping, real-time availability, structured data
The way we shop is about to fundamentally change. Soon, you won't just be selling to humans browsing your website; you'll be selling to AI agents making purchases on their behalf. This is the dawn of "agentic commerce." When a user asks their AI, "Find me the best product that meets these criteria," will your brand even be in the running? This episode is your playbook for the future. Discover the three foundational pillars you need to have in place—Structured Data, Real-Time Availability, and Digital Reputation—to ensure your business is visible and viable in an AI-first world.
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Episode 145: Beyond the 'Buy' Button: A Playbook for Profitable Social Commerce
October 14th, 2025 | 19 mins 57 secs
brand loyalty, community building, content strategy, conversion strategy, customer engagement, customer trust, digital marketing, direct sales, ecommerce, ecommerce operations, influencer marketing, instagram checkout, omnichannel strategy, online retail, shoppable content, social commerce, social commerce playbook, social media strategy, social selling, tiktok shop
The line between content and commerce has vanished. Platforms like TikTok Shop and Instagram Checkout have turned social media from a discovery channel into a direct point of sale. But succeeding in social commerce requires more than just a 'buy' button—it demands a whole new playbook. This episode breaks down the "Three C's" of profitable social commerce: Content, Community, and Conversion. Learn how to create shoppable content that entertains, build a community that trusts you, and manage the complex operational backend required to turn likes into loyal customers.
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Episode 144: The Amazon Dilemma: Winning on Marketplaces Without Killing Your Brand
October 7th, 2025 | 21 mins 25 secs
amazon profitability, amazon strategy, brand protection, channel friction, channel metrics, dtc, ecommerce, ecommerce growth, inventory management, marketplace management, marketplace optimization, multi-channel sales, profitability, retail strategy, vendor management
For many brands, selling on Amazon isn't a choice—it's a necessity. But it's a double-edged sword. The volume is massive, but the risks are real: margin erosion, brand dilution, and the danger of cannibalizing your own DTC sales. The question isn't if you should be on marketplaces, but how you do it profitably and on your own terms. This episode provides a strategic framework for navigating the Amazon dilemma. Learn how to manage channel friction, why real-time inventory is non-negotiable, and which metrics truly define success in a multi-channel world. It's time to treat Amazon not as a sales channel, but as a powerful vendor you need to control.
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Episode 142: Surviving the 2025 USPS Rate Hike: Protect Your Margins Without Sacrificing Service
September 23rd, 2025 | 12 mins 4 secs
cost management, customer communication, ecommerce, july 2025, logistics, merchants, oversized packages, profitability, rate increase, shipping costs, shipping rates, shipping strategy, surcharges, usps, usps services
This 20-minute solo episode covers the July 13, 2025 USPS shipping rate increase. Joshua explains the 7.4 percent price hike, new oversized package surcharges, and which services are most affected. He also shares strategies for managing shipping costs, keeping customers informed, and protecting profitability.
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Episode 137: Your First Tactical Win (A Playbook for Frictionless UX)
August 19th, 2025 | 10 mins 8 secs
actionable tactics, checklists, commerce today, conversion rates, creatuity, customer journey, digital growth, drive sales, ecommerce, ecommerce resources, ecommerce strategies, effortless returns, friction points, frictionless customer experience, joshua warren, mobile site speed, online retail, seamless shopping experience, streamlined checkout, the e-commerce growth playbook, website optimization
Join Joshua Warren of Commerce Today and Creatuity as he shares insights from his new book, The E-Commerce Growth Playbook. This episode highlights the impact of a frictionless customer experience on conversion rates, covering essentials like mobile site speed, smooth checkout, and easy returns. Listeners will gain actionable tactics to spot and remove friction points, creating seamless shopping journeys that drive sales. For deeper strategies, explore the book and visit the resources page for checklists and more.
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Episode 128: Get More From Your E-Commerce Agency - And Know When to Walk Away
June 17th, 2025 | 20 mins 22 secs
agency management, agency partnership, agency transition, business playbooks, commerce today podcast, digital asset ownership, ecommerce, ecommerce growth, ecommerce strategy, govern own exit, joshua warren, kpi management, post-contract best practices, quarterly business reviews, vendor drift
In this episode of Commerce Today, host Joshua Warren explores the critical—but often neglected—steps that come after hiring an e-commerce agency. From avoiding "vendor drift" to maintaining control of your digital assets, Joshua outlines the common mistakes brands make post-contract and how to prevent them. He introduces three powerful frameworks—Govern, Own, and Exit—designed to help e-commerce businesses manage agency relationships with confidence and clarity. Whether you're starting a new partnership or re-evaluating an existing one, this episode provides actionable strategies to ensure long-term success. Plus, get a sneak peek at Joshua's upcoming book on e-commerce growth.
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Episode 117: Solving E-Commerce Challenges: Systems, Processes, and People
April 1st, 2025 | 19 mins 12 secs
adobe commerce, cloud service, commerce today, ecommerce, ecommerce challenges, ecommerce insights, ecommerce meetups, ecommerce strategy, joshua warren, north texas, people problems, platform switch, policy problems, process problems, systems problems
In this episode of Commerce Today, host Joshua Warren breaks down common e-commerce challenges into three core categories: systems, processes/policies, and people. Drawing from years of experience, he shares how to pinpoint and solve these issues—and why it's crucial to address them before considering a platform switch. Joshua also teases future episodes on Adobe Commerce as a Cloud Service and invites listeners to upcoming North Texas e-commerce meetups.
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Episode 115: Revolutionizing Retail: Omnichannel Strategies for Farm & Home Stores
March 18th, 2025 | 17 mins 29 secs
atf compliance, bopis, buy online pickup in store, covid-19 response, curbside pickup, customer experience, ecommerce, erp integration, family farm and home, headless order management system, inventory management, logistics, mobile point of sale, omnichannel retail, order fulfillment, pos, retail innovation, retail technology, rural king, supply chain, vendor ship to store
In this episode of Commerce Today, Joshua Warren shares his firsthand experiences leading omnichannel retail projects for two major farm and home retailers, Rural King and Family Farm and Home. He explores key solutions such as buy online, pickup in store (BOPIS), curbside pickup, and vendor ship to store. Joshua also discusses overcoming challenges like ATF compliance, integrating legacy ERP systems, and rapidly deploying curbside pickup during the COVID-19 pandemic. Additionally, he provides insights into the development of a headless order management system and a mobile point-of-sale system. Tune in for a deep dive into the complexities of omnichannel retail and practical lessons for retailers of all sizes.
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Episode 111: Tech Debt to Innovation: A CEO’s Perspective
February 18th, 2025 | 25 mins 42 secs
aging tech, ai tools, automation, case study, chatgpt, creatuity, ecommerce, financial risk, framework, joshua warren, meet magento florida, operational impact, optimization, prioritization, scalability, software maintenance, tech debt, technical debt, windsurf
This episode, from Joshua Warren’s Meet Magento Florida presentation, explores tech debt and its impact on ecommerce. Hosted by Creatuity’s CEO, it covers types of tech debt, financial risks, and solutions, including AI tools like ChatGPT and Windsurf. A client case study highlights the benefits of tackling tech debt and fostering a proactive tech culture.
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Episode 105: Out with the Old – 10 E-Commerce Practices to Leave Behind In 2024
January 7th, 2025 | 20 mins 23 secs
2025 trends, ai in ecommerce, business growth, business strategy, commerce today, creatuity, customer experience, cx improvements, digital transformation, ecommerce, ecommerce podcast, ecommerce success, innovation, mobile optimization, new year's eve, online retail, outdated habits, personalization, tech stack
n this special New Year’s Eve episode of Commerce Today, Joshua Warren, CEO of Creatuity, counts down 10 outdated e-commerce habits to leave behind in 2024. From mobile missteps to AI pitfalls, discover key strategies to enhance your tech stack, improve CX, and drive smarter personalization. Start 2025 with actionable insights to set your business up for success!