Commerce Today
Ecommerce insights merchants can use today
Displaying items 1-10 of 24 in total of Commerce Today with the tag "joshua warren".
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Episode 151: Avoiding Common E-Commerce Promotion Pitfalls: A Fireside Chat with Joshua Warren
December 9th, 2025 | 8 mins 9 secs
b2b quoting, commerce today, crisis management, customer acquisition cost, customer expectations, discounting, ecommerce operations, ecommerce strategy, holiday promotions, inventory promotions, joshua warren, lifetime value, perma sale, promo planning, relationship promotions, subscription models, the e-commerce growth playbook, traffic promotions
Joshua Warren breaks down the biggest mistakes brands make with holiday promotions and shows how to discount without hurting long-term performance. He introduces a simple framework for planning 2026 promos by grouping them into traffic, inventory, and relationship buckets, and explains how to avoid “perma sales,” manage customer expectations, and improve both acquisition cost and lifetime value. He also previews upcoming episodes on B2B quoting, crisis management, and subscription models, and invites listeners to connect with him on LinkedIn for a free brainstorming session or to learn more about his book, The E-Commerce Growth Playbook.
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Episode 149: AI Readiness for E-Commerce: Practical Steps from No Budget to Big Budget
November 11th, 2025 | 23 mins 56 secs
2026 trends, ai agents, ai readiness, ai tools, atlas browser, budget planning, commerce today, content optimization, customer engagement, data organization, digital transformation, e-commerce, e-commerce strategy, holiday season, joshua warren, online shopping, openai, product listings, site performance, usability
This week on Commerce Today, host Joshua Warren shares how e-commerce merchants can get ready for the AI era, whether they have a small or large budget. With the holiday season coming up and the release of OpenAI’s new Atlas browser changing online shopping, Joshua offers practical tips for improving data organization, product listings, and site performance. He also explains how to use AI tools to boost usability, enhance content, and increase customer engagement. Tune in to learn how to make your e-commerce site AI-ready for 2026 and beyond.
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Episode 138: Conquering Tech Debt: Lessons from The E-Commerce Growth Playbook
August 26th, 2025 | 10 mins 5 secs
codebase shortcuts, commerce today, deployment paradox, e-commerce, e-commerce growth, hidden costs, joshua warren, online business strategies, platform optimization, reducing tech debt, roi, site performance, sustainable growth, technical debt, the e-commerce growth playbook
In this episode of Commerce Today, Joshua Warren takes a deep dive into the often-overlooked issue of technical debt, sharing lessons from his new book, The E-Commerce Growth Playbook. Using a real-world example and a practical framework, he breaks down how tech debt can quietly drain resources, slow progress, and hurt ROI. Joshua highlights the hidden costs of shortcuts in your codebase, explores the “deployment paradox,” and offers quick wins along with long-term strategies for reducing technical debt. Packed with valuable insights, this episode provides e-commerce professionals with clear, actionable advice to improve site performance and drive sustainable growth.
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Episode 137: Your First Tactical Win (A Playbook for Frictionless UX)
August 19th, 2025 | 10 mins 8 secs
actionable tactics, checklists, commerce today, conversion rates, creatuity, customer journey, digital growth, drive sales, ecommerce, ecommerce resources, ecommerce strategies, effortless returns, friction points, frictionless customer experience, joshua warren, mobile site speed, online retail, seamless shopping experience, streamlined checkout, the e-commerce growth playbook, website optimization
Join Joshua Warren of Commerce Today and Creatuity as he shares insights from his new book, The E-Commerce Growth Playbook. This episode highlights the impact of a frictionless customer experience on conversion rates, covering essentials like mobile site speed, smooth checkout, and easy returns. Listeners will gain actionable tactics to spot and remove friction points, creating seamless shopping journeys that drive sales. For deeper strategies, explore the book and visit the resources page for checklists and more.
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Episode 136: The Real AI Disruption
August 12th, 2025 | 18 mins 40 secs
ai coding agents, ai disruption, business strategy, claude code, commerce today, cost reduction, developer tools, ecommerce development, ecommerce innovation, ecommerce platforms, faster deployment, joshua warren, linkedin debate, medusa, platform selection, shopify
In this week’s episode of Commerce Today, host Joshua Warren dives into a heated debate from LinkedIn: is Shopify losing its edge in ecommerce? Inspired by insights from Nicklas Gellner of Medusa, the episode explores a bold new thesis—that AI coding agents like Claude Code are the true disruptors, not just threats to developer roles. Joshua shares firsthand experiences showing how these tools are reshaping ecommerce development, slashing costs and accelerating project timelines. Tune in to discover how AI is shifting the platform landscape and what it means for your business strategy.
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Episode 135: Your New Field Manual: Introducing The Ecommerce Growth Playbook
August 5th, 2025 | 13 mins 14 secs
actionable playbooks, amazon, checkout optimization, commerce today, customer obsession, digital transformation, ecommerce book, ecommerce challenges, ecommerce growth, ecommerce operations, ecommerce playbook, ecommerce solutions, ecommerce strategy, ecommerce team structure, joshua warren, mid-market ecommerce, revenue growth, scalable tech stack, team optimization, website performance
In this episode of Commerce Today, Joshua Warren dives into key insights from his new book, The E-Commerce Growth Playbook. He breaks down how seemingly “good enough” websites can quietly hurt revenue and outlines three core strategies for accelerating growth: customer obsession, a scalable tech stack, and an optimized team. Joshua also shares how to take immediate action with 7-day and 90-day playbooks that help mid-market ecommerce brands build a tailored plan for success.
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Episode 134: Millennial B2B Buyers: Reshaping Digital Sales with Self-Service and Speed
July 29th, 2025 | 20 mins 16 secs
ai personalization, b2b digital transformation, b2b ecommerce, b2b purchasing trends, b2c expectations, commerce today podcast, digital experience, gen z buyers, joshua warren, lead decision-makers, millennial b2b buyers, omnichannel strategy, sales strategy shift, self-service buying, transparent pricing
In this episode of Commerce Today, host Joshua Warren dives into the powerful influence millennials are having on B2B buying behavior. Now comprising 73% of all B2B buyer roles—and 44% of lead decision-makers—millennials are reshaping the buying journey with expectations rooted in their B2C experiences. Joshua unpacks the shift toward transparent pricing, self-service tools, and seamless digital interactions, and explores why traditional sales tactics are losing ground. With Gen Z already entering the market, B2B brands must modernize quickly. From AI-powered personalization to omnichannel experiences, this episode offers strategic insights for adapting your digital approach and staying ahead in the evolving B2B landscape.
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Episode 132: ADPPA and 2025 State Privacy Laws: New Rules for Data Privacy Compliance
July 14th, 2025 | 24 mins 14 secs
adppa, american data privacy and protection act, california privacy law, commerce today, consumer data rights, consumer request mechanisms, data mapping, data privacy, data protection, ecommerce compliance, ecommerce podcast, joshua warren, legal compliance, online business compliance, privacy law patchwork, privacy notice updates, privacy policy, privacy regulations, state legislation, state privacy laws
In this episode of Commerce Today, host Joshua Warren breaks down the ever-evolving landscape of U.S. state privacy laws and what they mean for e-commerce businesses. With over 20 states now implementing their own regulations—including eight new laws in 2025—Joshua explains the growing complexity of compliance. He also covers the stalled progress of the proposed American Data Privacy and Protection Act (ADPPA), which aims to unify privacy standards nationwide. Listeners will gain insights into key requirements, state-specific quirks, and actionable steps like updating privacy notices, mapping data, and setting up consumer request mechanisms.
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Episode 129: Optimize Your E-commerce Data Flow: From Manual to Real-Time Integrations
June 24th, 2025 | 27 mins 57 secs
api workflows, business process optimization, commerce today, crawl-walk-run approach, csv file transfers, data automation, digital transformation, e-commerce efficiency, e-commerce systems, error reduction, event-driven architecture, joshua warren, manual data entry, operational scalability, real-time integration
In this episode of Commerce Today, host Joshua Warren tackles the hidden costs and inefficiencies of manual data entry in e-commerce. Drawing a clever parallel between switchboard operators and outdated business processes, he highlights the need for modern automation. Joshua introduces a crawl-walk-run strategy to help businesses transition from basic CSV transfers to real-time APIs and event-driven workflows. Packed with actionable insights, this episode is a must-listen for anyone ready to boost accuracy, scalability, and operational efficiency in their e-commerce systems.
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Episode 128: Get More From Your E-Commerce Agency - And Know When to Walk Away
June 17th, 2025 | 20 mins 22 secs
agency management, agency partnership, agency transition, business playbooks, commerce today podcast, digital asset ownership, ecommerce, ecommerce growth, ecommerce strategy, govern own exit, joshua warren, kpi management, post-contract best practices, quarterly business reviews, vendor drift
In this episode of Commerce Today, host Joshua Warren explores the critical—but often neglected—steps that come after hiring an e-commerce agency. From avoiding "vendor drift" to maintaining control of your digital assets, Joshua outlines the common mistakes brands make post-contract and how to prevent them. He introduces three powerful frameworks—Govern, Own, and Exit—designed to help e-commerce businesses manage agency relationships with confidence and clarity. Whether you're starting a new partnership or re-evaluating an existing one, this episode provides actionable strategies to ensure long-term success. Plus, get a sneak peek at Joshua's upcoming book on e-commerce growth.