Commerce Today
Ecommerce insights merchants can use today
Displaying all 3 Episode of Commerce Today with the tag “revenue growth”.
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Episode 135: Your New Field Manual: Introducing The Ecommerce Growth Playbook
August 5th, 2025 | 13 mins 14 secs
actionable playbooks, amazon, checkout optimization, commerce today, customer obsession, digital transformation, ecommerce book, ecommerce challenges, ecommerce growth, ecommerce operations, ecommerce playbook, ecommerce solutions, ecommerce strategy, ecommerce team structure, joshua warren, mid-market ecommerce, revenue growth, scalable tech stack, team optimization, website performance
In this episode of Commerce Today, Joshua Warren dives into key insights from his new book, The E-Commerce Growth Playbook. He breaks down how seemingly “good enough” websites can quietly hurt revenue and outlines three core strategies for accelerating growth: customer obsession, a scalable tech stack, and an optimized team. Joshua also shares how to take immediate action with 7-day and 90-day playbooks that help mid-market ecommerce brands build a tailored plan for success.
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Episode 126: Personalization in 2025: The 5-Level Ladder from “Hi" to Predictive Service
June 3rd, 2025 | 26 mins 12 secs
b2b, b2c, case studies, commerce today, creatuity, customer engagement, customer experience, data-driven marketing, digital marketing, e-commerce personalization, joshua warren, kpis, litmus test, netflix, personalization ladder, personalization strategy, quick wins, revenue growth, targeted ads, user experience
In this episode of Commerce Today, host and Creatuity CEO Joshua Warren takes a fresh look at e-commerce personalization. Using real-world examples—from Netflix’s smart recommendations to the pitfalls of over-targeted ads—Joshua explores what makes personalization effective versus intrusive. He introduces the five-step "personalization ladder," sharing actionable tips, quick wins, and KPIs at each stage to help brands level up their personalization strategy. The episode wraps with real-life case studies and a five-question litmus test to ensure your efforts stay customer-friendly. Whether you're in B2B or B2C, this episode will help you drive revenue and deliver better customer experiences through smarter personalization.
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Episode 125: Optimizing Your E-Commerce Team: Org Charts & Team Design Strategies
June 2nd, 2025 | 23 mins 39 secs
agency resources, b2b e-commerce, commerce today, creatuity, decision-making, e-commerce strategy, e-commerce team structure, enablement pod, growth pod, in-house team, joshua warren, omnichannel retailers, organizational design, platform pod, product owner, project manager, pure play e-commerce, revenue growth, team optimization, team productivity
In this episode of Commerce Today, Joshua Warren breaks down the best practices for structuring e-commerce teams to boost efficiency and profitability. He outlines three core e-commerce business types—sidecar B2B, omnichannel retailers, and pure play companies—and introduces a flexible team model built around three essential pods: Growth, Platform, and Enablement. Joshua explains how outdated org charts can cost you money and shares how to align your team for modern e-commerce demands. He also clarifies the roles of product owners vs. project managers and offers advice on blending internal and agency talent for maximum impact. Whether you're scaling up or streamlining, this episode is packed with actionable insights to strengthen your team and your bottom line.