Commerce Today
Ecommerce insights merchants can use today
Displaying Episode 1 - 10 of 22 in total of Commerce Today with the tag “commerce today”.
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Episode 138: Conquering Tech Debt: Lessons from The E-Commerce Growth Playbook
August 26th, 2025 | 10 mins 5 secs
codebase shortcuts, commerce today, deployment paradox, e-commerce, e-commerce growth, hidden costs, joshua warren, online business strategies, platform optimization, reducing tech debt, roi, site performance, sustainable growth, technical debt, the e-commerce growth playbook
In this episode of Commerce Today, Joshua Warren takes a deep dive into the often-overlooked issue of technical debt, sharing lessons from his new book, The E-Commerce Growth Playbook. Using a real-world example and a practical framework, he breaks down how tech debt can quietly drain resources, slow progress, and hurt ROI. Joshua highlights the hidden costs of shortcuts in your codebase, explores the “deployment paradox,” and offers quick wins along with long-term strategies for reducing technical debt. Packed with valuable insights, this episode provides e-commerce professionals with clear, actionable advice to improve site performance and drive sustainable growth.
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Episode 137: Your First Tactical Win (A Playbook for Frictionless UX)
August 19th, 2025 | 10 mins 8 secs
actionable tactics, checklists, commerce today, conversion rates, creatuity, customer journey, digital growth, drive sales, ecommerce, ecommerce resources, ecommerce strategies, effortless returns, friction points, frictionless customer experience, joshua warren, mobile site speed, online retail, seamless shopping experience, streamlined checkout, the e-commerce growth playbook, website optimization
Join Joshua Warren of Commerce Today and Creatuity as he shares insights from his new book, The E-Commerce Growth Playbook. This episode highlights the impact of a frictionless customer experience on conversion rates, covering essentials like mobile site speed, smooth checkout, and easy returns. Listeners will gain actionable tactics to spot and remove friction points, creating seamless shopping journeys that drive sales. For deeper strategies, explore the book and visit the resources page for checklists and more.
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Episode 136: The Real AI Disruption
August 12th, 2025 | 18 mins 40 secs
ai coding agents, ai disruption, business strategy, claude code, commerce today, cost reduction, developer tools, ecommerce development, ecommerce innovation, ecommerce platforms, faster deployment, joshua warren, linkedin debate, medusa, platform selection, shopify
In this week’s episode of Commerce Today, host Joshua Warren dives into a heated debate from LinkedIn: is Shopify losing its edge in ecommerce? Inspired by insights from Nicklas Gellner of Medusa, the episode explores a bold new thesis—that AI coding agents like Claude Code are the true disruptors, not just threats to developer roles. Joshua shares firsthand experiences showing how these tools are reshaping ecommerce development, slashing costs and accelerating project timelines. Tune in to discover how AI is shifting the platform landscape and what it means for your business strategy.
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Episode 135: Your New Field Manual: Introducing The Ecommerce Growth Playbook
August 5th, 2025 | 13 mins 14 secs
actionable playbooks, amazon, checkout optimization, commerce today, customer obsession, digital transformation, ecommerce book, ecommerce challenges, ecommerce growth, ecommerce operations, ecommerce playbook, ecommerce solutions, ecommerce strategy, ecommerce team structure, joshua warren, mid-market ecommerce, revenue growth, scalable tech stack, team optimization, website performance
In this episode of Commerce Today, Joshua Warren dives into key insights from his new book, The E-Commerce Growth Playbook. He breaks down how seemingly “good enough” websites can quietly hurt revenue and outlines three core strategies for accelerating growth: customer obsession, a scalable tech stack, and an optimized team. Joshua also shares how to take immediate action with 7-day and 90-day playbooks that help mid-market ecommerce brands build a tailored plan for success.
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Episode 132: ADPPA and 2025 State Privacy Laws: New Rules for Data Privacy Compliance
July 14th, 2025 | 24 mins 14 secs
adppa, american data privacy and protection act, california privacy law, commerce today, consumer data rights, consumer request mechanisms, data mapping, data privacy, data protection, ecommerce compliance, ecommerce podcast, joshua warren, legal compliance, online business compliance, privacy law patchwork, privacy notice updates, privacy policy, privacy regulations, state legislation, state privacy laws
In this episode of Commerce Today, host Joshua Warren breaks down the ever-evolving landscape of U.S. state privacy laws and what they mean for e-commerce businesses. With over 20 states now implementing their own regulations—including eight new laws in 2025—Joshua explains the growing complexity of compliance. He also covers the stalled progress of the proposed American Data Privacy and Protection Act (ADPPA), which aims to unify privacy standards nationwide. Listeners will gain insights into key requirements, state-specific quirks, and actionable steps like updating privacy notices, mapping data, and setting up consumer request mechanisms.
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Episode 129: Optimize Your E-commerce Data Flow: From Manual to Real-Time Integrations
June 24th, 2025 | 27 mins 57 secs
api workflows, business process optimization, commerce today, crawl-walk-run approach, csv file transfers, data automation, digital transformation, e-commerce efficiency, e-commerce systems, error reduction, event-driven architecture, joshua warren, manual data entry, operational scalability, real-time integration
In this episode of Commerce Today, host Joshua Warren tackles the hidden costs and inefficiencies of manual data entry in e-commerce. Drawing a clever parallel between switchboard operators and outdated business processes, he highlights the need for modern automation. Joshua introduces a crawl-walk-run strategy to help businesses transition from basic CSV transfers to real-time APIs and event-driven workflows. Packed with actionable insights, this episode is a must-listen for anyone ready to boost accuracy, scalability, and operational efficiency in their e-commerce systems.
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Episode 126: Personalization in 2025: The 5-Level Ladder from “Hi" to Predictive Service
June 3rd, 2025 | 26 mins 12 secs
b2b, b2c, case studies, commerce today, creatuity, customer engagement, customer experience, data-driven marketing, digital marketing, e-commerce personalization, joshua warren, kpis, litmus test, netflix, personalization ladder, personalization strategy, quick wins, revenue growth, targeted ads, user experience
In this episode of Commerce Today, host and Creatuity CEO Joshua Warren takes a fresh look at e-commerce personalization. Using real-world examples—from Netflix’s smart recommendations to the pitfalls of over-targeted ads—Joshua explores what makes personalization effective versus intrusive. He introduces the five-step "personalization ladder," sharing actionable tips, quick wins, and KPIs at each stage to help brands level up their personalization strategy. The episode wraps with real-life case studies and a five-question litmus test to ensure your efforts stay customer-friendly. Whether you're in B2B or B2C, this episode will help you drive revenue and deliver better customer experiences through smarter personalization.
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Episode 125: Optimizing Your E-Commerce Team: Org Charts & Team Design Strategies
June 2nd, 2025 | 23 mins 39 secs
agency resources, b2b e-commerce, commerce today, creatuity, decision-making, e-commerce strategy, e-commerce team structure, enablement pod, growth pod, in-house team, joshua warren, omnichannel retailers, organizational design, platform pod, product owner, project manager, pure play e-commerce, revenue growth, team optimization, team productivity
In this episode of Commerce Today, Joshua Warren breaks down the best practices for structuring e-commerce teams to boost efficiency and profitability. He outlines three core e-commerce business types—sidecar B2B, omnichannel retailers, and pure play companies—and introduces a flexible team model built around three essential pods: Growth, Platform, and Enablement. Joshua explains how outdated org charts can cost you money and shares how to align your team for modern e-commerce demands. He also clarifies the roles of product owners vs. project managers and offers advice on blending internal and agency talent for maximum impact. Whether you're scaling up or streamlining, this episode is packed with actionable insights to strengthen your team and your bottom line.
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Episode 124: The Dangerous Pitfall of Being Too Data-Driven: Simplify Your Analytics Focus
May 20th, 2025 | 21 mins 23 secs
advocacy, analytics, business growth, commerce today, customer journey, data-driven, decision-making, e-commerce, engagement, evaluation, hero metric, impactful decisions, interest, joshua warren, kpis, linkedin, purchase, retention, simplify metrics
In this episode of Commerce Today, Joshua Warren explains how relying on too many metrics can overwhelm e-commerce businesses. He recommends focusing on one key "hero metric" at each stage of the customer journey—from interest to advocacy. With practical KPIs and clear guidance, this episode helps businesses simplify analytics and make smarter, more impactful decisions.
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Episode 120: Overcoming E-commerce Stagnation - Small Steps to Big Wins
April 22nd, 2025 | 14 mins 42 secs
analytics, business growth, commerce today, data-driven decisions, digital transformation, e-commerce, goal setting, incremental progress, practical tips, project management, re-platforming, stagnation, strategy, task management
In this episode of Commerce Today, the focus shifts from tech to strategy as host Joshua Warren shares practical advice for overcoming stagnation in e-commerce projects. Using the relatable example of cleaning a messy garage, he highlights the power of breaking big tasks into manageable steps. Whether you're re-platforming, launching new features, or navigating a complex project, Joshua emphasizes the value of incremental progress, clear analytics, and setting realistic goals to keep momentum going.