Commerce Today
Ecommerce insights merchants can use today
Displaying Episode 1 - 10 of 18 in total of Commerce Today with the tag “commerce today”.
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Episode 132: ADPPA and 2025 State Privacy Laws: New Rules for Data Privacy Compliance
July 14th, 2025 | 24 mins 14 secs
adppa, american data privacy and protection act, california privacy law, commerce today, consumer data rights, consumer request mechanisms, data mapping, data privacy, data protection, ecommerce compliance, ecommerce podcast, joshua warren, legal compliance, online business compliance, privacy law patchwork, privacy notice updates, privacy policy, privacy regulations, state legislation, state privacy laws
In this episode of Commerce Today, host Joshua Warren breaks down the ever-evolving landscape of U.S. state privacy laws and what they mean for e-commerce businesses. With over 20 states now implementing their own regulations—including eight new laws in 2025—Joshua explains the growing complexity of compliance. He also covers the stalled progress of the proposed American Data Privacy and Protection Act (ADPPA), which aims to unify privacy standards nationwide. Listeners will gain insights into key requirements, state-specific quirks, and actionable steps like updating privacy notices, mapping data, and setting up consumer request mechanisms.
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Episode 129: Optimize Your E-commerce Data Flow: From Manual to Real-Time Integrations
June 24th, 2025 | 27 mins 57 secs
api workflows, business process optimization, commerce today, crawl-walk-run approach, csv file transfers, data automation, digital transformation, e-commerce efficiency, e-commerce systems, error reduction, event-driven architecture, joshua warren, manual data entry, operational scalability, real-time integration
In this episode of Commerce Today, host Joshua Warren tackles the hidden costs and inefficiencies of manual data entry in e-commerce. Drawing a clever parallel between switchboard operators and outdated business processes, he highlights the need for modern automation. Joshua introduces a crawl-walk-run strategy to help businesses transition from basic CSV transfers to real-time APIs and event-driven workflows. Packed with actionable insights, this episode is a must-listen for anyone ready to boost accuracy, scalability, and operational efficiency in their e-commerce systems.
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Episode 126: Personalization in 2025: The 5-Level Ladder from “Hi" to Predictive Service
June 3rd, 2025 | 26 mins 12 secs
b2b, b2c, case studies, commerce today, creatuity, customer engagement, customer experience, data-driven marketing, digital marketing, e-commerce personalization, joshua warren, kpis, litmus test, netflix, personalization ladder, personalization strategy, quick wins, revenue growth, targeted ads, user experience
In this episode of Commerce Today, host and Creatuity CEO Joshua Warren takes a fresh look at e-commerce personalization. Using real-world examples—from Netflix’s smart recommendations to the pitfalls of over-targeted ads—Joshua explores what makes personalization effective versus intrusive. He introduces the five-step "personalization ladder," sharing actionable tips, quick wins, and KPIs at each stage to help brands level up their personalization strategy. The episode wraps with real-life case studies and a five-question litmus test to ensure your efforts stay customer-friendly. Whether you're in B2B or B2C, this episode will help you drive revenue and deliver better customer experiences through smarter personalization.
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Episode 125: Optimizing Your E-Commerce Team: Org Charts & Team Design Strategies
June 2nd, 2025 | 23 mins 39 secs
agency resources, b2b e-commerce, commerce today, creatuity, decision-making, e-commerce strategy, e-commerce team structure, enablement pod, growth pod, in-house team, joshua warren, omnichannel retailers, organizational design, platform pod, product owner, project manager, pure play e-commerce, revenue growth, team optimization, team productivity
In this episode of Commerce Today, Joshua Warren breaks down the best practices for structuring e-commerce teams to boost efficiency and profitability. He outlines three core e-commerce business types—sidecar B2B, omnichannel retailers, and pure play companies—and introduces a flexible team model built around three essential pods: Growth, Platform, and Enablement. Joshua explains how outdated org charts can cost you money and shares how to align your team for modern e-commerce demands. He also clarifies the roles of product owners vs. project managers and offers advice on blending internal and agency talent for maximum impact. Whether you're scaling up or streamlining, this episode is packed with actionable insights to strengthen your team and your bottom line.
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Episode 124: The Dangerous Pitfall of Being Too Data-Driven: Simplify Your Analytics Focus
May 20th, 2025 | 21 mins 23 secs
advocacy, analytics, business growth, commerce today, customer journey, data-driven, decision-making, e-commerce, engagement, evaluation, hero metric, impactful decisions, interest, joshua warren, kpis, linkedin, purchase, retention, simplify metrics
In this episode of Commerce Today, Joshua Warren explains how relying on too many metrics can overwhelm e-commerce businesses. He recommends focusing on one key "hero metric" at each stage of the customer journey—from interest to advocacy. With practical KPIs and clear guidance, this episode helps businesses simplify analytics and make smarter, more impactful decisions.
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Episode 120: Overcoming E-commerce Stagnation - Small Steps to Big Wins
April 22nd, 2025 | 14 mins 42 secs
analytics, business growth, commerce today, data-driven decisions, digital transformation, e-commerce, goal setting, incremental progress, practical tips, project management, re-platforming, stagnation, strategy, task management
In this episode of Commerce Today, the focus shifts from tech to strategy as host Joshua Warren shares practical advice for overcoming stagnation in e-commerce projects. Using the relatable example of cleaning a messy garage, he highlights the power of breaking big tasks into manageable steps. Whether you're re-platforming, launching new features, or navigating a complex project, Joshua emphasizes the value of incremental progress, clear analytics, and setting realistic goals to keep momentum going.
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Episode 118: Exploring Adobe Commerce as a Cloud Service
April 8th, 2025 | 22 mins 43 secs
adobe commerce as a cloud service, adobe ecosystem, adobe firefly, automatic updates, b2b ecommerce, commerce today, composable, dam, digital asset management, ecommerce strategy, generative ai, headless, multi-tenant, performance, platform comparison, saas, shopify alternative
In this episode, I explore Adobe’s new "Commerce as a Cloud Service" — a fully SaaS, multi-tenant, headless solution with built-in DAM, B2B features, and Adobe Firefly AI. I break down how it compares to platforms like Shopify and what ecommerce businesses need to know about its benefits and strategic value.
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Episode 117: Solving E-Commerce Challenges: Systems, Processes, and People
April 1st, 2025 | 19 mins 12 secs
adobe commerce, cloud service, commerce today, ecommerce, ecommerce challenges, ecommerce insights, ecommerce meetups, ecommerce strategy, joshua warren, north texas, people problems, platform switch, policy problems, process problems, systems problems
In this episode of Commerce Today, host Joshua Warren breaks down common e-commerce challenges into three core categories: systems, processes/policies, and people. Drawing from years of experience, he shares how to pinpoint and solve these issues—and why it's crucial to address them before considering a platform switch. Joshua also teases future episodes on Adobe Commerce as a Cloud Service and invites listeners to upcoming North Texas e-commerce meetups.
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Episode 110: Paid Advertising for Ecommerce Brands & Community with Psyberware at MMFL
February 11th, 2025 | 14 mins 18 secs
ad performance, adobe, campaign optimization, commerce today, data integrations, david, e-commerce, e-commerce strategies, imagine vibe, joshua warren, magento community, magento ecosystem, meet magento florida, megan, merchant mistakes, paid advertising, product data, psyberware
Join host Joshua Warren as he chats with David and Megan from Psyberware about their experiences at the event and key trends in e-commerce. They explore the nostalgic Imagine vibe, Adobe’s role, and the evolving challenges of paid advertising. Gain insights on common merchant mistakes, advanced data integrations, campaign optimization, and leveraging product data for better ad performance—plus some fun Magento community stories! Don’t miss this deep dive into e-commerce strategies and the Magento ecosystem.
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Episode 105: Out with the Old – 10 E-Commerce Practices to Leave Behind In 2024
January 7th, 2025 | 20 mins 23 secs
2025 trends, ai in ecommerce, business growth, business strategy, commerce today, creatuity, customer experience, cx improvements, digital transformation, ecommerce, ecommerce podcast, ecommerce success, innovation, mobile optimization, new year's eve, online retail, outdated habits, personalization, tech stack
n this special New Year’s Eve episode of Commerce Today, Joshua Warren, CEO of Creatuity, counts down 10 outdated e-commerce habits to leave behind in 2024. From mobile missteps to AI pitfalls, discover key strategies to enhance your tech stack, improve CX, and drive smarter personalization. Start 2025 with actionable insights to set your business up for success!