Commerce Today
Ecommerce insights merchants can use today
Displaying items 11-20 of 26 in total of Commerce Today with the tag "commerce today".
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Episode 126: Personalization in 2025: The 5-Level Ladder from “Hi" to Predictive Service
June 3rd, 2025 | 26 mins 12 secs
b2b, b2c, case studies, commerce today, creatuity, customer engagement, customer experience, data-driven marketing, digital marketing, e-commerce personalization, joshua warren, kpis, litmus test, netflix, personalization ladder, personalization strategy, quick wins, revenue growth, targeted ads, user experience
In this episode of Commerce Today, host and Creatuity CEO Joshua Warren takes a fresh look at e-commerce personalization. Using real-world examples—from Netflix’s smart recommendations to the pitfalls of over-targeted ads—Joshua explores what makes personalization effective versus intrusive. He introduces the five-step "personalization ladder," sharing actionable tips, quick wins, and KPIs at each stage to help brands level up their personalization strategy. The episode wraps with real-life case studies and a five-question litmus test to ensure your efforts stay customer-friendly. Whether you're in B2B or B2C, this episode will help you drive revenue and deliver better customer experiences through smarter personalization.
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Episode 125: Optimizing Your E-Commerce Team: Org Charts & Team Design Strategies
June 2nd, 2025 | 23 mins 39 secs
agency resources, b2b e-commerce, commerce today, creatuity, decision-making, e-commerce strategy, e-commerce team structure, enablement pod, growth pod, in-house team, joshua warren, omnichannel retailers, organizational design, platform pod, product owner, project manager, pure play e-commerce, revenue growth, team optimization, team productivity
In this episode of Commerce Today, Joshua Warren breaks down the best practices for structuring e-commerce teams to boost efficiency and profitability. He outlines three core e-commerce business types—sidecar B2B, omnichannel retailers, and pure play companies—and introduces a flexible team model built around three essential pods: Growth, Platform, and Enablement. Joshua explains how outdated org charts can cost you money and shares how to align your team for modern e-commerce demands. He also clarifies the roles of product owners vs. project managers and offers advice on blending internal and agency talent for maximum impact. Whether you're scaling up or streamlining, this episode is packed with actionable insights to strengthen your team and your bottom line.
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Episode 124: The Dangerous Pitfall of Being Too Data-Driven: Simplify Your Analytics Focus
May 20th, 2025 | 21 mins 23 secs
advocacy, analytics, business growth, commerce today, customer journey, data-driven, decision-making, e-commerce, engagement, evaluation, hero metric, impactful decisions, interest, joshua warren, kpis, linkedin, purchase, retention, simplify metrics
In this episode of Commerce Today, Joshua Warren explains how relying on too many metrics can overwhelm e-commerce businesses. He recommends focusing on one key "hero metric" at each stage of the customer journey—from interest to advocacy. With practical KPIs and clear guidance, this episode helps businesses simplify analytics and make smarter, more impactful decisions.
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Episode 120: Overcoming E-commerce Stagnation - Small Steps to Big Wins
April 22nd, 2025 | 14 mins 42 secs
analytics, business growth, commerce today, data-driven decisions, digital transformation, e-commerce, goal setting, incremental progress, practical tips, project management, re-platforming, stagnation, strategy, task management
In this episode of Commerce Today, the focus shifts from tech to strategy as host Joshua Warren shares practical advice for overcoming stagnation in e-commerce projects. Using the relatable example of cleaning a messy garage, he highlights the power of breaking big tasks into manageable steps. Whether you're re-platforming, launching new features, or navigating a complex project, Joshua emphasizes the value of incremental progress, clear analytics, and setting realistic goals to keep momentum going.
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Episode 118: Exploring Adobe Commerce as a Cloud Service
April 8th, 2025 | 22 mins 43 secs
adobe commerce as a cloud service, adobe ecosystem, adobe firefly, automatic updates, b2b ecommerce, commerce today, composable, dam, digital asset management, ecommerce strategy, generative ai, headless, multi-tenant, performance, platform comparison, saas, shopify alternative
In this episode, I explore Adobe’s new "Commerce as a Cloud Service" — a fully SaaS, multi-tenant, headless solution with built-in DAM, B2B features, and Adobe Firefly AI. I break down how it compares to platforms like Shopify and what ecommerce businesses need to know about its benefits and strategic value.
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Episode 117: Solving E-Commerce Challenges: Systems, Processes, and People
April 1st, 2025 | 19 mins 12 secs
adobe commerce, cloud service, commerce today, ecommerce, ecommerce challenges, ecommerce insights, ecommerce meetups, ecommerce strategy, joshua warren, north texas, people problems, platform switch, policy problems, process problems, systems problems
In this episode of Commerce Today, host Joshua Warren breaks down common e-commerce challenges into three core categories: systems, processes/policies, and people. Drawing from years of experience, he shares how to pinpoint and solve these issues—and why it's crucial to address them before considering a platform switch. Joshua also teases future episodes on Adobe Commerce as a Cloud Service and invites listeners to upcoming North Texas e-commerce meetups.
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Episode 110: Paid Advertising for Ecommerce Brands & Community with Psyberware at MMFL
February 11th, 2025 | 14 mins 18 secs
ad performance, adobe, campaign optimization, commerce today, data integrations, david, e-commerce, e-commerce strategies, imagine vibe, joshua warren, magento community, magento ecosystem, meet magento florida, megan, merchant mistakes, paid advertising, product data, psyberware
Join host Joshua Warren as he chats with David and Megan from Psyberware about their experiences at the event and key trends in e-commerce. They explore the nostalgic Imagine vibe, Adobe’s role, and the evolving challenges of paid advertising. Gain insights on common merchant mistakes, advanced data integrations, campaign optimization, and leveraging product data for better ad performance—plus some fun Magento community stories! Don’t miss this deep dive into e-commerce strategies and the Magento ecosystem.
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Episode 105: Out with the Old – 10 E-Commerce Practices to Leave Behind In 2024
January 7th, 2025 | 20 mins 23 secs
2025 trends, ai in ecommerce, business growth, business strategy, commerce today, creatuity, customer experience, cx improvements, digital transformation, ecommerce, ecommerce podcast, ecommerce success, innovation, mobile optimization, new year's eve, online retail, outdated habits, personalization, tech stack
n this special New Year’s Eve episode of Commerce Today, Joshua Warren, CEO of Creatuity, counts down 10 outdated e-commerce habits to leave behind in 2024. From mobile missteps to AI pitfalls, discover key strategies to enhance your tech stack, improve CX, and drive smarter personalization. Start 2025 with actionable insights to set your business up for success!
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Episode 104: 14 Festive Strategies for Retaining Customers
December 31st, 2024 | 16 mins 30 secs
actionable strategies, boost retention, commerce today, customer loyalty, ecommerce businesses, ecommerce leaders, festive tactics, holiday magic, holiday purchases, it professionals, joshua warren, lifetime fans, marketers, nurture relationships
In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, shares 14 actionable strategies to help ecommerce businesses turn holiday shoppers into loyal, long-term customers. From nurturing relationships to boosting retention, this episode offers valuable insights for ecommerce leaders, marketers, and IT professionals aiming to create lifetime fans.
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Episode 97: Holiday Shopping Predictions: Trends & Strategies for E-commerce Success
November 12th, 2024 | 19 mins 9 secs
2024, adobe, commerce today, cyber week, data-driven strategies, deloitte, e-commerce strategies, election-year e-commerce, holiday season trends, holiday shoppers, holiday shopping predictions, key shopping days, mobile optimization, online sales trends, profitable season
In this episode of Commerce Today, we break down the latest holiday shopping predictions for 2024, drawing from fresh data by Adobe, Deloitte, and other top sources. We cover anticipated online sales trends, key shopping days, and essential strategies for e-commerce businesses to maximize their success during the holiday season. Expanding on insights from our August episode, "Election-Year E-commerce Playbook: Winning 2024’s High-Stakes Holiday Season," this discussion shifts focus to Cyber Week tactics, mobile optimization, and meeting the evolving demands of holiday shoppers. Tune in for data-driven strategies that will help you thrive in the year's busiest season!