Commerce Today
Ecommerce insights merchants can use today
Displaying items 21-26 of 26 in total of Commerce Today with the tag "commerce today".
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Episode 95: CDPs 101 - Understanding the Value of Customer Data Platforms in E-Commerce
October 29th, 2024 | 19 mins 9 secs
cdp providers, cdps, commerce today, customer acquisition costs, customer data platforms, customer insights, customer retention, data-driven marketing, e-commerce personalization, platform selection
In this Commerce Today episode, we explore Customer Data Platforms (CDPs) and their role in boosting e-commerce personalization, lowering acquisition costs, and improving retention. We’ll review leading CDP providers and guide listeners on selecting the ideal platform for their business needs.
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Episode 89: Starbucks' Digital Fail: Failing to Balance Efficiency with Experience
September 17th, 2024 | 16 mins 46 secs
brand experience, brian niccol, business strategy, commerce today, community-driven, customer experience, digital initiative, digital transformation, e-commerce, efficiency, sales, starbucks
In this episode of Commerce Today, we explore Starbucks' digital transformation journey and how it shifted too much focus on efficiency and sales, neglecting the brand's core community-driven experience. Now, under the leadership of CEO Brian Niccol, Starbucks is returning to its roots, offering key insights for businesses undergoing their own digital transformations. Whether you're launching an e-commerce platform or planning a digital initiative, this episode will help you find the right balance between driving sales and preserving the customer experience.
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Episode 84: Transforming Ecommerce - Amazon Insights and Strategies with Nick D. Nichols
August 13th, 2024 | 19 mins 41 secs
amazon, business insights, business magazine, commerce today, digital business growth, e-commerce, e-commerce expert, e-commerce strategies, joshua warren, market expansion, nick d. nichols, online retail, online selling, profits
In this episode of Commerce Today, host Joshua Warren interviews Nick D. Nichols, a seasoned e-commerce expert with a decade of experience, including time at Amazon and with various merchants. Nick shares his insights on the evolving e-commerce landscape, reveals secrets to succeeding on Amazon, and discusses strategies for digital business growth. Whether you're a brand looking to expand market share or a seller aiming to boost profits, this episode offers valuable advice from one of the top e-commerce professionals, as recognized by Business Magazine in 2023.
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Episode 74: Retail Showdown: Lessons from the TJX vs. Temu Battle
June 4th, 2024 | 18 mins 35 secs
actionable insights, commerce today, competitive landscape, digital marketing, digital-first competitors, dtc brands, ecommerce, market share, omnichannel, online marketplace, physical stores, retail strategies, temu, tjx companies
In this episode of Commerce Today, ecommerce experts Joshua Warren and Darin Newbold explore the competition between off-price retail giant TJX Companies and the rapidly growing online marketplace Temu. They discuss TJX's strategies for maintaining market share despite the rise of digital-first competitors. The episode offers actionable insights for retailers and DTC brands to succeed in today's omnichannel environment, covering topics from leveraging physical stores to mastering digital marketing.
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Episode 67: B2B Ecommerce Success: Navigating Trends and Overcoming Challenges
April 16th, 2024 | 15 mins 20 secs
b2b commerce, commerce today, digital marketplace, ecommerce trends, online sales
In this episode of Commerce Today, we dive into the key insights from our upcoming guide, "B2B Commerce Technology: Navigating Challenges and Trends." Discover the latest trends shaping the B2B ecommerce landscape and learn actionable strategies to overcome common challenges and drive online sales success. This episode will provide you with the knowledge and tools to take your B2B ecommerce efforts to the next level. Don't miss this opportunity to learn from the experts and position your business for growth in the digital marketplace.
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Episode 44: 2023 Ecommerce Holiday Sales Forecast
October 31st, 2023 | 20 mins 5 secs
adobe stats, black friday, buy now pay later, commerce today, cyber monday, ecommerce, gen z shopping trends, growth, holiday season, marketers tips, mobile shopping, online shopping, predictions, sales, supply chain challenges
On the latest Commerce Today episode, Darin and Josh dive into holiday ecommerce trends. With last year's sales smashing predictions and mobile shopping set to outpace desktop, what's in store for this season? Gen Z's shopping habits, Adobe's surprising stats, and crucial tips for marketers are all unpacked. Don’t miss it if you want to stay ahead of the curve!